Pages: Giveaway / Contest
Guides giveaway and contest pages for promotional campaigns. Drives signups, engagement, and viral sharing. Often uses Gleam, Woobox, Viralsweep, or similar. Common for e-commerce, SaaS launches, and community growth.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product and campaign goals.
Identify:
- Type: Giveaway, contest, sweepstakes, referral campaign
- Prize: Product, discount, cash; value and appeal
- Tool: Gleam, Woobox, Viralsweep, custom
- Primary goal: Email signup, social follows, referrals
Page Structure
| Section | Purpose |
|---|
| --------- | --------- |
| Headline | "Win [Prize]" or "Enter the [Contest Name]" |
| Prize | What they win; image, value, appeal |
| Rules | How to enter; eligibility; end date |
| Actions | Required actions (email, follow, share) |
| Countdown | Urgency; end date visible |
| Legal | Official rules link; disclosure |
Best Practices
Conversion
- Low friction: Email only for entry; optional bonus entries for shares
- Urgency: Countdown; limited spots or time
- Social proof: "X people entered"; "Last day"
Legal
- Official rules: Required; link to full terms
- Eligibility: Age, region, exclusions
- Disclosure: FTC-compliant; no purchase necessary
Tools
- Gleam, Woobox, Viralsweep: Embed or link
- UTM: Track campaign source
- Landing page: Custom page + embed; or tool's hosted page
Output Format
- Headline and prize copy
- Rules summary
- Entry actions (required, bonus)
- Legal checklist
- Tool integration notes
Related Skills
- discount-marketing-strategy: Contest prize = discount; promo campaign design
- landing-page-generator: Contest page is a landing page; apply LP principles
- disclosure-page-generator: Affiliate/sponsor disclosure if applicable
- popup-generator: Contest popup to drive traffic