Content Calendar Skill
Build a full content strategy and actionable calendar. Output should be ready to execute — not a vague plan.
Workflow
1. Understand the Context
Gather (ask if not provided):
- Business/brand: What do they do? Who's the audience?
- Goal: Awareness? Leads? Community? Sales?
- Platforms: LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Blog — which ones?
- Cadence: How many posts per week per platform?
- Timeframe: 2 weeks, 30 days, 90 days?
- Existing content: Any blog posts, videos, or content to repurpose?
- Voice/tone: Professional, casual, educational, entertaining?
2. Define Content Pillars
Create 3–5 content pillars (recurring themes) based on:
- Audience pain points and interests
- Business expertise areas
- SEO/discovery opportunities
- Competitor content gaps
Each pillar gets a name, description, and % of content mix.
3. Generate Post Ideas
For each pillar, generate post ideas using formats in references/post-formats.md:
- Educational: How-to, tips, explainers, myths debunked
- Social proof: Case studies, testimonials, results screenshots
- Behind the scenes: Process, team, day-in-the-life
- Engagement: Questions, polls, controversial takes, hot takes
- Promotional: Offers, product features, announcements (keep to 20% max)
Aim for 3–5x more ideas than needed — let them pick the best.
4. Build the Calendar
Use scripts/build_calendar.py to generate a structured calendar.
Output structure per post:
- Date + platform
- Pillar
- Format (text, image, video, carousel, thread)
- Hook (first line / opening 3 seconds)
- Body content / talking points
- CTA
- Hashtags (platform-appropriate)
- Repurposing notes (can this become something else?)
5. Repurposing Map
If existing content provided, create a repurposing matrix:
- Blog post → LinkedIn carousel + Twitter thread + 3x short tips
- Video → 5x short clips + transcript blog post + quote graphics
- Podcast episode → audiogram + key quotes + newsletter section
See references/post-formats.md for platform-specific formatting rules.
See assets/calendar-template.md for the full calendar output template.