Email Outreach Skill

Build high-converting email outreach sequences. Every output should be ready to send — no filler, no fluff.

Workflow

1. Understand the Campaign

Gather (ask if not provided):

• Sender context: Who are you? What's your offer?
• Target persona: Job title, industry, company size, pain points
• Goal: Book a call / get a reply / drive to a link
• Sequence length: 1 shot or multi-touch (recommend 4–6 touch cadence)

2. Build the Sequence

Use the frameworks in references/copywriting-frameworks.md.

Standard high-converting structure:

• Email 1 (Day 1): Pattern interrupt opener + specific problem + one-line offer + soft CTA
• Email 2 (Day 3): Social proof / case study angle + question CTA
• Email 3 (Day 7): Different angle / objection pre-empt + value add (resource/insight)
• Email 4 (Day 14): Breakup email — short, direct, creates urgency

3. Personalization Variables

Build templates with {{variables}} for mail-merge personalization:

• {{first_name}}, {{company}}, {{industry}}, {{pain_point}}, {{recent_news}}
• Generate 3 "custom first line" variants they can rotate per segment

4. Subject Line Variants

Generate 5 subject line options per email:

• Question format
• Curiosity gap
• Direct/transactional
• Name/company personalized
• Contrarian/pattern interrupt

5. Deliverability Check

Run scripts/deliverability_check.py against the email copy to flag:

• Spam trigger words
• HTML-heavy formatting risks
• Link-to-text ratio issues
• Subject line length (40–60 chars ideal)
• Preheader text presence

6. Output Format

Deliver as:

• Numbered sequence with day gaps labeled
• Each email: Subject | Preheader | Body | CTA
• Personalization notes per email
• A/B test recommendations

See references/copywriting-frameworks.md for proven frameworks (AIDA, PAS, Before/After/Bridge).

See assets/sequence-template.md for a ready-to-copy campaign template.