Book Launch Campaign Kit
Build a launch system, not isolated assets.
Core Workflow
- Lock the core positioning line before designing anything.
- Build a 3-size poster set first.
- Build short English promo videos next.
- Upgrade voice quality early if TTS sounds weak.
- Create a launch pack with platform copy and Amazon metadata.
- Build stronger visual ad directions with people-holding-book concepts when static cover ads are not enough.
- Split the video lane into:
- brand / premium campaign version
- sales / conversion version
- Finish with an Amazon-ready publishing pack.
Required Deliverables
Produce at least these outputs:
- vertical poster
- square poster
- horizontal poster
- one short promo video
- one stronger conversion-oriented video
- one launch pack folder
- one Amazon ready-to-publish metadata pack
Scripts
Use scripts/scaffold_launch_pack.py to create a clean launch project structure:
python scripts/scaffold_launch_pack.py <target-project-dir>
References
Read references/openclaw-book-launch-tutorial.md when you need the full end-to-end playbook in English, including:
- creative sequence
- poster logic
- video workflow
- people-holding-book ad directions
- brand vs conversion split
- Amazon packaging logic
Read references/openclaw-book-launch-tutorial-zh.md when you want the same workflow in Chinese.
Read references/case-study-openclaw-book.md when you want a concrete example of the workflow applied to a real project.
People-Holding-Book Concept Rule
Use celebrity-level energy, not exact real celebrity endorsement, unless the user explicitly confirms legal/authorized usage.
Amazon Positioning Rule
Default positioning:
This is not another AI theory book. It is a practical guide to execution.
Output Standard
Deliver work in a folderized system so the user can keep iterating:
- launch-assets/
- openclaw-launch-pack/
- source cover files
- ready-to-publish metadata docs
Keep naming consistent and make the launch package easy to reuse in future book launches.