GEO Content Optimization

Use this skill when the user wants to improve how content gets discovered, extracted, cited, and recommended by AI answer engines.

Default goal:

• make content easier for AI systems to extract and quote
• increase brand/topic association
• improve odds of being cited in AI-generated answers
• turn fuzzy “AI SEO” talk into a concrete editorial workflow

What GEO means in practice

Treat GEO as content clarity + extractability + authority + distribution for AI-mediated discovery.

Do not promise rankings.

Do not claim a guaranteed placement in ChatGPT, Claude, Gemini, or Perplexity.

Frame the work as improving:

• visibility
• citation likelihood
• answer inclusion probability
• brand/topic association

Core workflow

1. Clarify the target

Identify:

• brand / product / person / site
• target topics and queries
• target engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews)
• page type: article, landing page, docs, FAQ, comparison page, glossary, category page
• desired outcome: cited, summarized, compared, recommended, remembered

1. Choose the GEO mode
• Audit mode: evaluate existing content and find gaps
• Rewrite mode: rewrite an article/page for stronger extractability and citation value
• Brief mode: create an outline for a GEO-first article
• Entity mode: strengthen brand/entity-topic associations
• Comparison mode: create “X vs Y”, alternatives, best-for, use-case content
• FAQ mode: generate structured Q&A blocks optimized for answer engines
• Chinese GEO mode: rewrite Chinese content for higher clarity, quotability, and AI citation fitness

1. Evaluate against the GEO checklist

Check for:

• clear topic-entity association in first 150 words
• direct answer blocks near the top
• headings that mirror user queries
• scannable facts, comparisons, steps, pros/cons, definitions
• updated facts and explicit dates when relevant
• named entities, product names, use cases, and terminology consistency
• quotable lines that an answer engine can easily lift
• supporting evidence, examples, and concrete claims

1. Rewrite for extraction

Prefer:

• direct, plain answers before nuance
• short paragraphs
• clear subheads
• structured lists and tables
• definition-style sentences
• use-case phrasing
• comparison framing

1. Add answer-engine hooks

Typical hooks:

• “What is X?”
• “How does X work?”
• “Who is X for?”
• “X vs Y”
• “Best X for …”
• “Common mistakes”
• “FAQ”

1. Package the deliverable

Return in this order when relevant:

• GEO diagnosis
• rewrite priorities
• revised structure
• rewritten content or sections
• FAQ block
• distribution suggestions
• measurement suggestions

Chinese GEO guidance

For Chinese content, optimize for:

• 开头 3 句内说清“它是什么 / 适合谁 / 为什么值得看”
• 避免空泛抒情和长铺垫
• 用可摘录句代替抽象判断
• 多用“是什么 / 为什么 / 怎么做 / 和谁比 / 适合谁”结构
• 补 FAQ、对比块、结论块
• 让每个段落单独摘出来也能成立

Writing rules for GEO

• Answer the implied question early.
• Put the clearest version of the truth first.
• Write for extraction, not suspense.
• Use explicit nouns over vague pronouns.
• Repeat the core entity-topic pair naturally.
• Prefer “X is …” / “X helps …” / “X is best for …” structures.
• Use tables when a reader may ask for comparison.
• Keep strong, quotable sentences that can survive outside the page context.
• When facts may age, add date context.

What usually hurts GEO

Avoid these anti-patterns:

• long throat-clearing intros
• vague thought-leadership with no answer blocks
• brand pages that never clearly say what the product is
• weak headings that don’t match user query language
• only abstract benefits, no concrete use cases
• excessive marketing language with low information density
• hidden definitions buried deep in the page
• no FAQ / no comparison / no direct answer sections

Deliverable patterns

Audit output

• Current GEO score / diagnosis
• Top 5 weaknesses
• Top 5 fixes
• Suggested new headings
• Suggested FAQ block

Rewrite output

• New title
• Better intro
• Revised H2/H3 structure
• Rewritten sections
• FAQ block
• Suggested comparison table

Brief output

• Target query cluster
• Entity/topic framing
• Search/answer intent
• Outline
• extraction hooks
• proof/examples to include

Measurement guidance

Use these indicators when possible:

• AI citation presence
• AI mention frequency
• share of voice in answer engines
• branded query growth
• referral traffic from AI surfaces when available
• impression / click shifts on high-intent informational pages

Bundled resources

• references/geo-principles.md — core GEO concepts, terminology, and practical heuristics
• references/query-patterns.md — common answer-engine query patterns to map content against
• references/rewrite-playbook.md — tactical rewrite moves for articles, landing pages, and docs
• references/chinese-geo-playbook.md — Chinese GEO rewrite patterns for公众号/官网/品牌内容
• references/demo-use-cases.md — demo-friendly before/after scenarios you can show or sell
• scripts/geo_audit.py — lightweight audit for markdown/html/text pages using GEO heuristics
• scripts/geo_rewrite_brief.py — generate a structured GEO rewrite brief from raw content

How to use the scripts

Quick audit:

python3 scripts/geo_audit.py <file>

Rewrite brief:

python3 scripts/geo_rewrite_brief.py <file>

Rewrite output package:

python3 scripts/geo_rewrite_output.py <file>

Use scripts for a fast first pass, then apply editorial judgment.

Default stance

Be concrete.

Be skeptical of hype.

Turn “AI SEO” into visible content changes, not buzzword theater.

cripts/geo_rewrite_brief.py

Use scripts for a fast first pass, then apply editorial judgment.

## Default stance

Be concrete.
Be skeptical of hype.
Turn “AI SEO” into visible content changes, not buzzword theater.