E-commerce Customer Journey Mapper
Overview
E-commerce Customer Journey Mapper is a descriptive skill for DTC brands, Shopify operators, and e-commerce consultants. It synthesizes business context, customer touchpoints, reviews, FAQs, support signals, and optional funnel metrics into a stage-by-stage customer journey map.
This MVP does not call real analytics, heatmap, or CRM APIs. It uses built-in templates, stage heuristics, and best-practice libraries to generate a practical markdown brief.
Trigger
Use this skill when the user wants to:
- diagnose conversion drop-off across the funnel
- map customer experience from awareness to retention
- align landing pages, ads, checkout, and retention messaging
- generate a quick journey audit for an e-commerce brand or client
Example prompts
- "Map the customer journey for my skincare Shopify store"
- "Where are customers dropping off between ad click and checkout?"
- "Help me create a journey audit from reviews, FAQ, and landing page notes"
- "We have repeat purchase issues, can you map the weak stages?"
Workflow
- Collect business context, touchpoints, and analysis objective.
- Normalize evidence into journey stages.
- Detect likely friction points, emotion patterns, and gaps.
- Score opportunities by impact, effort, and stage sensitivity.
- Generate a markdown report with journey map, friction report, and action brief.
Inputs
User can provide one or more of the following:
- store type / niche
- target market
- traffic sources
- touchpoint evidence: landing page notes, ads copy, email copy, reviews, FAQ, support logs
- optional funnel metrics
- analysis goal: drop-off diagnosis, checkout optimization, retention improvement, messaging alignment
- analysis mode:
quick or deep
Outputs
A markdown report with:
- Executive summary
- Journey stage map
- Friction point report
- Opportunity matrix
- Prioritized next-step brief
Safety
- No real API calls or scraping
- No claims of factual analytics access
- Output quality depends on the materials provided by the user
- Recommendations are advisory, not guaranteed business outcomes
Acceptance Criteria
- Must return markdown text
- Must cover at least 5 journey stages
- Must identify stage-specific friction points
- Must include prioritized recommendations
- Must clearly state that the analysis is heuristic and non-API-based