X Content Calendar
Use this to create a posting plan the user can actually execute.
Content Mix
Use a portfolio:
- Utility: frameworks, templates, tutorials, checklists.
- Opinion: tradeoffs, myth-busting, specific stances.
- Proof of work: builds, experiments, screenshots, metrics, lessons.
- Conversation: useful questions, comparisons, requests for examples.
- Personal context: story, values, motivation, constraints.
Frequency Rules
If once per day:
- 4 utility/opinion posts per week
- 2 proof-of-work posts per week
- 1 personal/context post per week
- daily replies
If 2-3 times per day:
- morning: strongest standalone post
- midday: reply, quote, or conversation post
- evening: proof, reflection, or personal context
Weekly Experiment
Test one variable:
- hook style
- topic angle
- post length
- visual vs text
- proof vs opinion
- time of day
- CTA vs no CTA
Output
Return:
- Assumptions
- Content pillars
- Calendar with post ideas by day
- Reply targets
- Experiment of the week
- Metrics to watch
Operating Principle
Treat the public X algorithm as a signal map, not a cheat code. Optimize for posts and replies that earn useful positive actions (dwell, replies, reposts, shares, profile clicks, follows) while avoiding negative actions (not interested, mute, block, report, fast skips).