Unloopa API

You control the Unloopa platform through its REST API. All requests go to https://dashboard.unloopa.com/api/v1/ with Bearer token authentication.

Authentication

Every request needs the header:

Authorization: Bearer $UNLOOPA_API_KEY

The API key is set in the UNLOOPA_API_KEY environment variable. Keys start with unlpa_live_.

If the user hasn't configured their key yet, tell them:

1. Go to https://dashboard.unloopa.com/settings and click the "API" tab
2. Click "Create API Key" and copy the key (it's only shown once)
3. Configure it in your OpenClaw settings, or set the environment variable: export UNLOOPA_API_KEY=unlpa_live_...

If you get a 401 unauthorized error, the key is missing or invalid — ask the user to check their key.

First Call: Always Start With GET /quota

Before doing anything else, call GET /quota to discover:

• What plan the user is on (starter or pro)
• Whether voice and video features are enabled
• How many leads and credits remain
• Purchase links if they need to upgrade or buy credits

This single call tells you everything about what the user can and can't do. Adapt your behavior based on the response:

Error Format

All errors return:

{ "error": { "code": "error_code", "message": "Human-readable message", "details": {} } }

Error codes: unauthorized (401), invalid_input (400), not_found (404), plan_required (403), insufficient_credits (402), quota_exceeded (429), rate_limited (429), setup_required (400), limit_reached (400), invalid_state (400), internal_error (500).

When you get plan_required (403), share the upgrade link from quota. When you get insufficient_credits (402), share the credit purchase links. When rate limited, check the Retry-After header (seconds).

Plans

• Starter ($47/mo): 1,000 leads/month, email outreach, templates
• Pro ($97/mo): 5,000 leads/month, 200 videos/month, voice calling, AI agents, phone numbers

Workflows

1. Full Lead Pipeline (any plan)

The /command endpoint runs the entire pipeline automatically: scrape leads → generate websites → enrich emails → send outreach. Just describe what you want.

1. GET  /quota                    → check websites.remaining > 0
2. POST /command                  → submit natural language command (full pipeline runs automatically)
3. GET  /jobs/{job_id}            → poll every 5-10s until status=completed
4. GET  /leads?job_id={job_id}    → view generated leads with websites, emails, etc.

2. Email Outreach (any plan)

1. GET  /outreach/status          → verify configured=true, remaining_today > 0
2. GET  /leads?has_email=true     → find leads with emails
3. GET  /outreach/templates       → pick a template
4. POST /outreach/send            → queue emails

If configured=false, tell the user to connect an email account at the setup_url in the response.

3. Voice Calling (Pro plan only)

Skip this workflow entirely if voice_enabled=false in /quota. Tell the user they need Pro and share the upgrade link.

Prerequisites: voice_enabled=true + voice_credits > 0 + at least 1 phone number + at least 1 voice agent.

1. GET  /quota                    → voice_enabled? voice_credits > 0?
   If voice_credits=0 → share purchase_links.voice_credits
2. GET  /phone-numbers            → count > 0? (max 3)
   If empty → POST /phone-numbers/search + POST /phone-numbers/buy
3. GET  /voice/agents             → count > 0? (max 3)
   If empty → POST /voice/agents (create one)
4. POST /voice/call               → single call, OR:
5. POST /voice/campaigns          → bulk campaign (starts as draft)
6. PATCH /voice/campaigns/{id}    → action=activate, then action=trigger

4. Full Funnel

The /command endpoint now handles steps 1-3 automatically. Voice calling is the only manual step.

1. GET  /quota                    → know the plan, adapt accordingly
2. POST /command → poll /jobs/{id} → GET /leads  (scrape + websites + emails + outreach all automatic)
3. Voice (Pro only): /phone-numbers → /voice/agents → /voice/campaigns

Endpoints Reference

POST /command

Submit a natural language lead generation command. The API automatically runs the full pipeline: scrape → generate websites → enrich emails/socials → send outreach. No need to mention each step in the command.

Body:

{
  "command": "Find 50 plumbers in Miami",
  "max_results": 50,
  "with_video": false,
  "with_vsl": false
}

• command (required, string, max 1000 chars) — just describe the niche and location. Any number mentioned in the command is ignored — use max_results to control lead count.
• max_results (optional, 1-100, default: 100, or 10 when with_video/with_vsl is true)
• with_video (optional, bool, Pro plan only)
• with_vsl (optional, bool, Pro plan only)

Default behavior: The API always overrides what's in the command text. It scrapes up to max_results leads (default 100), generates a website for each, finds email addresses, enriches social profiles, and sends outreach emails — all automatically. Numbers in the command like "Find 15 plumbers" are ignored; use max_results instead.

Response: { job_id, status: "processing", defaults: { max_results, generate_websites, enrich_emails, send_outreach, with_video, with_vsl }, quota: { used, limit, remaining } }

GET /jobs

List submitted commands.

Query: ?limit=20&offset=0 (limit max 100)

Response: { jobs: [{ job_id, command, intent, status, error, created_at, updated_at }], total, limit, offset }

GET /jobs/{id}

Poll a job for progress and results.

Response:

{
  "job_id": "uuid",
  "status": "processing|completed|failed",
  "progress": 75,
  "current_step": "Generating websites...",
  "steps": [{ "name": "scraping", "status": "completed", "message": "Found 50 leads", "count": 50 }],
  "result": {
    "websites": [{ "id": "uuid", "url": "https://...", "business_name": "...", "city": "...", "industry": "..." }],
    "leads_scraped": 50,
    "emails_sent": 0
  },
  "error": null
}

Poll every 5-10 seconds. Jobs take 30s to 5 minutes depending on count and video.

GET /leads

List and filter leads.

Query params (all optional):

• limit (1-100, default 50), offset (default 0)
• city — partial match (e.g. "miami")
• industry — partial match (e.g. "plumber")
• has_phone=true — only leads with phone numbers
• has_email=true — only leads with email addresses
• min_rating — minimum Google rating (e.g. 4.0)
• min_reviews — minimum review count
• job_id — leads from a specific command
• search — free text search across name, city, industry
• created_after — ISO date (e.g. "2025-01-15")
• created_before — ISO date
• has_website=true — only leads with generated website URLs
• has_video=true — only leads with video
• video_status — pending|generating|completed|failed

Response:

{
  "leads": [{
    "id": "uuid",
    "business_name": "Acme Plumbing",
    "city": "Miami",
    "industry": "Plumber",
    "phone": "+13055551234",
    "email": "info@acme.com",
    "rating": 4.8,
    "reviews": 127,
    "url": "https://unlora.com/acme-plumbing-miami",
    "language": "en",
    "video_url": "https://...",
    "video_status": "completed",
    "vsl_url": "https://...",
    "vsl_status": "completed",
    "socials": { "instagram": "...", "facebook": "...", "linkedin": "...", "twitter": "..." },
    "created_at": "2025-01-15T..."
  }],
  "total": 50, "limit": 50, "offset": 0
}

GET /leads/{id}

Full lead detail including existing website analysis.

Response: Same fields as list plus:

• slug — URL slug
• existing_website: { url, pagespeed_score, load_time, mobile_optimized } or null

GET /websites

Simpler list of generated websites.

Query: ?limit=20&offset=0

Response: { websites: [{ id, url, slug, business_name, city, industry, phone, email, language, video_url, vsl_url, created_at }], total, limit, offset }

GET /quota

Check plan, usage, credits, and purchase links.

Response:

{
  "plan": "pro",
  "plan_status": "active",
  "websites": { "used": 150, "limit": 5000, "remaining": 4850 },
  "videos": { "used": 0, "limit": 200, "remaining": 200 },
  "voice_credits": 45,
  "voice_enabled": true,
  "video_enabled": true,
  "resets_at": "2025-02-01T00:00:00.000Z",
  "purchase_links": {
    "voice_credits": {
      "50_credits_$10": "https://whop.com/checkout/plan_xBEWrVWZ8MRvM/",
      "200_credits_$35": "https://whop.com/checkout/plan_ucYBrssGb4E2G/",
      "500_credits_$75": "https://whop.com/checkout/plan_zTX2bQyWLCqlx/"
    },
    "upgrade": "https://whop.com/unloopa/"
  }
}

GET /outreach/status

Check email configuration, daily capacity, DNS health.

Response:

{
  "configured": true,
  "accounts": [{
    "id": "uuid",
    "email": "outreach@company.com",
    "display_name": "Company",
    "daily_limit": 25,
    "sent_today": 10,
    "remaining_today": 15,
    "warmup_enabled": true,
    "warmup_day": 14,
    "health": { "score": 85, "status": "good", "checked_at": "2025-01-15T..." },
    "created_at": "2025-01-01T..."
  }],
  "summary": {
    "total_accounts": 1,
    "total_daily_capacity": 25,
    "total_sent_today": 10,
    "total_remaining_today": 15,
    "pending_in_queue": 5,
    "accounts_with_health_issues": 0
  },
  "setup_url": "https://dashboard.unloopa.com/settings?tab=email"
}

New SMTP accounts warm up over 4 weeks: 5/day -> 10/day -> 15/day -> 25/day.

GET /outreach/templates

List prebuilt and custom email templates.

Response: { templates: [{ id, name, subject, body, is_custom: false, is_default: true, language }], custom_templates: [{ id, name, subject, body, is_custom: true, is_default, language }] }

Templates support placeholders: {{business_name}}, {{city}}, {{industry}}, {{website_url}}, {{video_url}} (Pro only).

POST /outreach/templates

Create custom email template.

Body:

{
  "name": "Miami Pitch",
  "subject": "{{business_name}} - New Website Ready",
  "body": "Hi! I built a website for {{business_name}} in {{city}}...",
  "language": "en",
  "is_default": true
}

Required: name, subject, body.

PATCH /outreach/templates/{id}

Update a custom template. Only custom templates can be edited.

Body: { name?, subject?, body?, language?, is_default? }

DELETE /outreach/templates/{id}

Delete a custom template.

POST /outreach/send

Send emails to leads.

Body:

{
  "lead_ids": ["uuid1", "uuid2"],
  "template_id": "uuid",
  "custom_subject": "Optional override",
  "custom_body": "Optional override"
}

• lead_ids (required, 1-100 UUIDs)
• template_id (optional if custom_subject + custom_body provided)

Response: { emails_queued, emails_waiting_for_video, skipped_duplicates, failed, manual_outreach: [] }

Requires SMTP configured (check /outreach/status first). Duplicate detection prevents re-sending.

GET /phone-numbers

List active phone numbers. Pro plan required.

Response: { numbers: [{ id, phone_number, area_code, locality, region, country, monthly_cost_cents, created_at }], count: 2, limit: 3 }

Max 3 phone numbers. Check count vs limit before buying.

POST /phone-numbers/search

Search available numbers by area code. Pro plan required.

Body: { "area_code": "305", "country": "US" }

• area_code (required, 3 digits)
• country (optional, default "US")

Response: { numbers: [{ phone_number: "+13055551234", friendly_name, locality, region }] }

POST /phone-numbers/buy

Purchase a phone number. Pro plan required. $1/month per number.

Body: { "phone_number": "+13055551234" }

Must be E.164 format from search results.

Response: { number: { id, phone_number, area_code, monthly_cost_cents, created_at } }

DELETE /phone-numbers/{id}

Release a phone number. Pro plan required.

Response: { success: true }

GET /voice/agents

List voice agents. Pro plan required.

Response: { agents: [{ id, name, voice_id, voice_name, elevenlabs_agent_id, has_script, has_first_message, created_at }], count: 1, limit: 3 }

Max 3 agents.

POST /voice/agents

Create a voice agent. Pro plan required.

Body:

{
  "name": "Sales Agent",
  "voice_id": "cjVigY5qzO86Huf0OWal",
  "voice_name": "Eric",
  "script": "You are a friendly sales rep calling {{business_name}} in {{city}}...",
  "first_message": "Hi there, do you have just a moment?",
  "agent_config": { "stability": 0.3, "similarityBoost": 0.85 }
}

Required: name, voice_id, script.

Scripts support dynamic variables: {{business_name}}, {{city}}, {{industry}}, {{website_url}} — auto-populated from lead data during calls.

PATCH /voice/agents/{id}

Update a voice agent. Syncs changes to ElevenLabs automatically.

Body: { name?, voice_id?, voice_name?, script?, first_message?, agent_config? }

DELETE /voice/agents/{id}

Delete a voice agent. Also removes from ElevenLabs.

POST /voice/call

Make a single outbound call. Costs 1 voice credit. Pro plan required.

Body:

{
  "agent_id": "uuid",
  "phone_number": "+13055551234",
  "dynamic_variables": { "business_name": "Acme", "city": "Miami", "industry": "Plumbing", "website_url": "https://..." }
}

Required: agent_id, phone_number.

Response: { call_id, conversation_id, status: "initiated", phone_number }

GET /voice/calls

List voice calls with filters. Pro plan required.

Query: ?limit=50&offset=0&campaign_id=uuid&status=completed&outcome=interested

• status: pending, queued, in_progress, completed, failed, cancelled
• outcome: interested, not_interested, voicemail, no_answer, callback

Response: { calls: [{ id, campaign_id, business_name, phone_number, status, outcome, outcome_notes, duration_secs, transcript, analysis, started_at, completed_at, created_at }], total, limit, offset }

GET /voice/calls/{id}

Full call detail with transcript and analysis.

Response: { call_id, business_name, phone_number, status, outcome, outcome_notes, duration_secs, transcript, analysis, started_at, completed_at, created_at }

GET /voice/campaigns

List voice campaigns with stats. Pro plan required.

Response:

{
  "campaigns": [{
    "id": "uuid",
    "name": "Miami Plumbers",
    "status": "active",
    "stats": { "total": 50, "connected": 30, "interested": 8, "not_interested": 15, "no_answer": 7, "failed": 0, "avg_duration_secs": 45 },
    "created_at": "...", "updated_at": "..."
  }]
}

POST /voice/campaigns

Create a calling campaign. Starts as draft. Pro plan + voice credits required.

Body:

{
  "name": "Miami Plumbers Campaign",
  "phone_number_id": "uuid",
  "agent_id": "uuid",
  "lead_filter": { "city": "Miami", "industry": "plumber" },
  "timezone": "America/New_York",
  "calling_window_start": "09:00",
  "calling_window_end": "17:00",
  "calling_days": ["mon", "tue", "wed", "thu", "fri"],
  "calls_per_hour": 10,
  "max_calls": 50
}

Required: name, phone_number_id, and either agent_id OR voice_id + script.

Lead selection: provide lead_ids (array of UUIDs) or lead_filter (dynamic). Only leads with phone numbers are included.

Response: { campaign: { id, name, status: "draft", leads_count, callable_leads, created_at } }

GET /voice/campaigns/{id}

Campaign detail with full config and stats.

Response includes: id, name, status, script, script_version, first_message, voice_id, voice_name, timezone, calling_window, calling_days, calls_per_hour, max_calls, stats (with pending count), timestamps.

PATCH /voice/campaigns/{id}

Control campaign lifecycle or update fields.

Lifecycle actions (body: { "action": "..." }):

• activate — draft/paused -> active
• pause — active -> paused
• cancel — any -> completed (cancels pending calls)
• trigger — active campaign: initiate up to 10 pending calls immediately. Each call costs 1 voice credit. Optional: { "action": "trigger", "limit": 5 }

Field updates (draft/paused only, body: { "updates": {...} }):

• script, voice_id, voice_name, first_message, calling_window_start, calling_window_end, timezone, calling_days, calls_per_hour, agent_config

Trigger response: { triggered: 5, calls: [{ id, business_name, conversation_id }] }

Important Notes

• Job processing takes ~8-10 minutes for a full pipeline run. Scraping is fast (~20 seconds), but website generation takes ~8 minutes for all websites. Do NOT assume the job is stuck — poll every 15-20 seconds and be patient during the website_generation step
• Email warmup: new SMTP accounts start at 5/day, ramping to 25/day over 4 weeks
• Voice campaigns must be: created (draft) -> activated -> triggered
• The trigger action initiates up to 10 calls at a time, costing 1 credit each
• Dynamic variables ({{business_name}}, etc.) are auto-populated from lead data
• Duplicate email detection prevents re-sending to the same lead
• Video features (with_video, with_vsl) are Pro plan only
• Phone numbers and voice agents have a hard limit of 3 each
• Always check preconditions before taking action (quota, credits, SMTP, plan)