TikTok Content Creation Compliance

Overview

Classify TikTok Shop promotional content as Permitted, Risky - revise, Prohibited, or Unclear - verify live policy. This skill applies to both sellers promoting their own products and creators promoting products for others, including affiliate creator workflows.

Use the official policy summary in references/policy-summary.md as the starting point, and stay conservative when a claim, visual, product anchor, promotion mechanic, or edit could mislead users.

If the user asks for the latest or current rule, reopen the official URLs in the reference file before giving a final answer. TikTok Shop policy guidance changes over time.

Source hierarchy and dedupe

Use references/policy-summary.md as the canonical rule map, not as a page-by-page dump.

When multiple TikTok Shop pages repeat the same idea:

• prefer the most specific policy page as the primary source
• use broader "best practices" or "policy pro" pages as reinforcement, examples, or clarifications
• summarize repeated rules once instead of restating them under multiple headings
• if two pages appear to conflict, prefer the newer and more specific page, then mark the case Unclear - verify live policy if the conflict is still unresolved

Practical order of authority:

1. Product-category, health, AI, giveaway, gambling, platform-safety, and affiliate-eligibility pages
2. Core content-policy and enforcement pages
3. "Best Practices", "Creating with Impact", "Avoid Misleading Content", beauty and skincare guidance, and other "Become a Policy Pro" explainer pages

Review Workflow

1. Identify the artifact

Determine what you are reviewing:

• video concept
• script
• shot list
• caption
• product claims
• editing plan
• finished video description
• exported video file
• product listing image or PDP image

Also determine the promotion context:

• seller promoting own product
• creator promoting own shop product
• affiliate creator promoting another seller's product
• creator asking whether they are even eligible to promote the selected category

If the user only provides a rough idea, infer the missing structure and review the idea anyway.

If the user provides a video file, inspect the actual media instead of relying only on the script or filename. Prefer:

• video metadata such as duration, aspect ratio, and subtitle tracks
• sampled frames across the full runtime
• on-screen text or subtitle extraction when available
• comparison against the linked product image or listing media

2. Check the highest-risk areas first

Review in this order:

1. Product-category or affiliate eligibility limits
2. Health, wellness, medical, fertility, pregnancy, sexual wellness, weight-loss, or muscle-gain claims
3. AI-generated or AI-edited people, product visuals, disclosures, or expert personas
4. Misleading product presentation, unrealistic effects, before-and-after logic, or exaggerated promises
5. Still-frame, low-quality, pre-recorded, or non-interactive video or LIVE formats
6. Gambling, giveaway, or purchase-incentive mechanics
7. Off-platform traffic redirects, IP, counterfeit, knockoff, or unoriginal-content risks
8. Nudity, sexualized behavior, minors, violence, harassment, or shocking-content issues

Load references/policy-summary.md before deciding.

If the user is working from a creator education page, treat that page as a shortcut into the relevant canonical rule. Do not overcount duplicate warnings just because the same issue appears in several training pages.

When reviewing a finished video, explicitly check:

• whether the shown package, bottle count, size, colorway, or bundle format matches the listing image
• whether watermarks from external tools, stock platforms, or AI systems are visible
• whether the edit appears fully AI-generated or significantly AI-edited, triggering disclosure review
• whether subtitles or dialogue add claims that are weaker or stronger than the visuals

3. Produce a policy verdict

Use exactly one primary verdict:

• Permitted
• Risky - revise
• Prohibited
• Unclear - verify live policy

For every flagged issue, name:

• the risky claim, visual, or edit
• why it is risky
• the matching policy section from the reference file
• the official source URL

4. Rewrite toward compliance

When revising content:

• replace hard promises with neutral, support-style wording
• align every claim with the actual listing, packaging, and product capabilities
• remove any fake authority signals, miracle framing, or fear tactics
• suggest AI disclosure when content is fully AI-generated or significantly AI-edited
• remove off-platform redirects, random-chance mechanics, or fake scarcity hooks
• ensure the product anchor actually matches the shown product
• keep product demos factual and product-focused

Do not claim content is safe if the policy signal is mixed. Mark it Risky - revise or Unclear - verify live policy.

Output Format

Return reviews in this structure:

Verdict: <Permitted | Risky - revise | Prohibited | Unclear - verify live policy>

Why:
- <plain-English summary>

Flags:
- <issue> -> <policy reason + source>

Safer rewrite:
- <replacement wording or scene direction>

Open questions:
- <only if something cannot be resolved from the supplied content>

Boundaries

• Treat this skill as TikTok Shop guidance, not universal advice for all TikTok content.
• Treat the official Seller University pages as the source of truth for this skill.
• Distinguish between pages that explicitly apply to both sellers and creators and pages that are creator-specific but still relevant to creator-side promotions.
• Do not give legal or regulatory advice; flag when FDA, FTC, or similar review may be needed.
• If the user asks about non-TikTok-Shop platform rules, verify a broader official TikTok source before answering.