SEO Audit Skill

Trigger

When the user wants to audit a page or site for SEO issues, check metadata, review headings structure, or identify content gaps.

Trigger phrases: "SEO audit", "check SEO", "audit this page", "metadata check", "why isn't this ranking", "SEO issues"

Process

1. Fetch: Load the target URL and extract HTML structure
2. Technical audit: Check metadata, headings, images, links, schema
3. Content audit: Assess keyword targeting, content depth, readability
4. Competitor check: Compare against top 3 ranking pages for target keyword
5. Report: Prioritised issues with specific fixes

Audit Checklist

Technical

• [ ] Title tag: present, unique, 50-60 chars, includes target keyword
• [ ] Meta description: present, 150-160 chars, compelling, includes keyword
• [ ] H1: exactly one, includes primary keyword
• [ ] H2-H6: logical hierarchy, include related keywords
• [ ] Images: all have alt text, descriptive filenames, appropriate sizes
• [ ] Internal links: at least 3 relevant internal links
• [ ] External links: at least 1-2 authoritative outbound links
• [ ] URL: clean, readable, includes keyword
• [ ] Schema markup: appropriate type (Article, Product, FAQ, etc.)
• [ ] Canonical tag: present and correct
• [ ] OG/Twitter meta tags: present with image

Content

• [ ] Word count: appropriate for topic (compare to ranking competitors)
• [ ] Keyword density: natural usage, not stuffed
• [ ] Content structure: scannable, uses lists and subheadings
• [ ] Freshness: content is current and accurate
• [ ] Unique value: offers something competitors don't
• [ ] Media: includes images, diagrams, or video where appropriate

Output Format

# SEO Audit: [URL]

## Score: [X/100]

## Critical Issues (fix immediately)
1. [Issue] — [specific fix]

## Warnings (fix this week)
1. [Issue] — [specific fix]

## Opportunities (improve ranking)
1. [Opportunity] — [how to implement]

## Competitor Comparison
| Factor | Your Page | Competitor 1 | Competitor 2 |
|--------|-----------|-------------|-------------|
...

## Recommended Actions (prioritised)
1. [Action] — Est. impact: [High/Medium/Low]

Rules

• Always provide specific, actionable fixes — not generic advice
• Prioritise by impact: title tag fix > alt text fix
• Compare against actual competitors, not abstract best practices
• Flag quick wins separately from long-term improvements