Email Sequence Skill
Trigger
When the user wants to create email sequences — welcome, onboarding, nurture, re-engagement, cart abandonment, launch, or drip campaigns.
Trigger phrases: "email sequence", "welcome email", "onboarding emails", "drip campaign", "nurture sequence", "email copy", "email marketing"
Process
- Context: Product, audience, sequence type, desired tone, CTA goal
- Map the journey: Define what the reader should think/feel/do after each email
- Write: Subject line + preview text + body for each email
- Timing: Recommend send intervals between emails
- Optimise: A/B test suggestions for subjects and CTAs
Sequence Types
Welcome (3-5 emails)
- Email 1: Welcome + immediate value (Day 0)
- Email 2: Your story / why this exists (Day 1)
- Email 3: Best content / quick win (Day 3)
- Email 4: Social proof + deeper engagement (Day 5)
- Email 5: Soft sell or CTA (Day 7)
Onboarding (5-7 emails)
- Email 1: Getting started (immediate)
- Email 2: First milestone (Day 1)
- Email 3: Key feature spotlight (Day 3)
- Email 4: Common mistake to avoid (Day 5)
- Email 5: Success story (Day 7)
- Email 6: Advanced tip (Day 10)
- Email 7: Upgrade/next step (Day 14)
Re-engagement (3 emails)
- Email 1: "We miss you" + what's new (Day 0)
- Email 2: Specific value reminder (Day 3)
- Email 3: Final offer or goodbye (Day 7)
Output Format
# Email [N]: [Title]
**Send:** [timing]
**Subject:** [subject line]
**Preview:** [preview text]
**Goal:** [what this email achieves]
---
[Body copy — ready to paste into email platform]
---
**CTA:** [button text] → [link destination]
Rules
- Subject lines: 6-10 words, curiosity or specificity (never clickbait)
- Preview text: complement the subject, don't repeat it
- One CTA per email. One goal per email.
- P.S. lines get 79% more reads than body copy — use them
- Mobile-first: short paragraphs, scannable, no walls of text