Copywriting Skill
Trigger
When the user wants to write, rewrite, or improve marketing copy for any page — homepage, landing pages, pricing pages, feature pages, about pages, or product pages.
Trigger phrases: "write copy for", "improve this copy", "rewrite this page", "marketing copy", "headline help", "CTA copy", "landing page copy", "homepage copy"
What This Skill Does
Writes conversion-focused marketing copy using proven frameworks:
- PAS (Problem-Agitation-Solution) — for pain-point driven pages
- AIDA (Attention-Interest-Desire-Action) — for product launches
- StoryBrand — for brand narrative pages
- Before-After-Bridge — for transformation messaging
Process
- Understand: Product/service, target audience, unique value proposition, tone
- Research: Competitor messaging, audience language, market positioning
- Framework: Select the most appropriate copywriting framework
- Write: Full page copy — headline, subheadline, body sections, CTAs
- Review: Check for clarity, specificity, and conversion focus
Output Structure
# [Page Type] Copy — [Product/Brand]
## Hero Section
- Headline: [main headline]
- Subheadline: [supporting copy]
- CTA: [button text]
## Section 2: [Problem/Pain]
[body copy]
## Section 3: [Solution/Features]
[body copy]
## Section 4: [Social Proof]
[body copy]
## Section 5: [CTA]
[final push + button text]
Rules
- Specificity > generality. "Save 4.2 hours per week" beats "save time"
- Benefits > features. Lead with what the user gets, not what the product does
- One CTA per section. Don't split attention
- Conversational > corporate. Write like a smart friend, not a brochure
- Cut ruthlessly. If a word doesn't earn its place, delete it
- Never use: "leverage", "synergy", "empower", "unlock", "revolutionize"
Tips
- Always ask for the target audience before writing
- Study the competitor's messaging before starting
- Write 3 headline variations — let the user pick
- Include microcopy suggestions (button text, form labels, error messages)