Apply decision frameworks from four master sources to real business problems. No philosophy quotes, no motivational fluff. Actionable heuristics, concrete next actions, structured output.
Read the relevant reference file in references/ before applying any framework.
| Mentality | File | Use When | Core Question |
|---|---|---|---|
| --- | --- | --- | --- |
| SUN_TZU | references/sun-tzu.md | Competition, positioning, market entry, timing, resource allocation | "How do I win without wasting resources?" |
| HORMOZI | references/hormozi.md | Lead generation, offers, pricing, advertising, scaling, outreach | "How do I get more strangers to want to buy my stuff?" |
| TWELVE_WEEK | references/twelve-week.md | Sprint planning, accountability, execution scoring, time blocking | "Am I executing on what matters this week?" |
| DAN_KENNEDY | references/dan-kennedy.md | Sales psychology, urgency, direct response, closing reluctant buyers | "How do I get them off the fence right now?" |
| Module | File | Use When |
|---|---|---|
| --- | --- | --- |
| Lead Scoring | references/lead-scoring.md | Evaluate any lead with a 0-100 mentality-weighted score |
| Sales Call | references/sales-call.md | Handle objections during sales calls, especially with SME owners |
| Nex AI Context | references/nex-ai-context.md | Auto-load when running in Nex AI's OpenClaw instance for calibrated recommendations |
The HEARTBEAT.md file configures a scheduled Sunday evening ping via Telegram with a 12 Week Year scorecard prompt. The agent asks the user to fill in their weekly score, reviews the trend, and flags if execution is slipping below 65%.
| Problem Type | Primary | Support |
|---|---|---|
| --- | --- | --- |
| Should I pursue this lead/client? | HORMOZI | SUN_TZU |
| How do I beat competitor X? | SUN_TZU | HORMOZI |
| I'm not making progress | TWELVE_WEEK | SUN_TZU |
| What should I build/sell next? | HORMOZI | TWELVE_WEEK |
| How do I plan my next quarter? | TWELVE_WEEK | HORMOZI |
| Should I pivot or stay the course? | SUN_TZU | TWELVE_WEEK |
| How do I price this? | HORMOZI | SUN_TZU |
| I'm spread too thin | TWELVE_WEEK | SUN_TZU |
| How do I outreach effectively? | HORMOZI | DAN_KENNEDY |
| Score this lead | Lead Scoring module | All mentalities |
| Handle sales objection | Sales Call module | DAN_KENNEDY |
| Close this deal | DAN_KENNEDY | HORMOZI |
| Follow up strategy | DAN_KENNEDY | TWELVE_WEEK |
Read the matching references/*.md file. Each contains core principles, if-then heuristics, diagnostic questions, and an output template.
Ask the diagnostic questions from the loaded mentality to map the user's specific situation.
Run the situation through the if-then heuristics. Output:
For complex decisions, apply the PRIMARY mentality first, then layer the SUPPORT mentality as a constraint or amplifier. Flag any contradictions explicitly.
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