SEO — Starter Kit

> Rank higher with 4 battle-tested frameworks. No paid tools required.

Quick Start

1. Pick a framework below (Intent, Keywords, Content Structure, or Gap Analysis)
2. Apply it to your website — follow the checklist
3. Optional: Track keywords in Company Brain (clawhub install company-brain-os)

Time to first ranking improvement: ~1 week

1. Search Intent Decoder

Best for: Writing content that actually ranks

Match intent to content type

How to check

1. Google your target keyword
2. Look at page 1 results — what format dominates?
3. Match that format or don't expect to rank

Rule: A transactional query with 10 comparison posts ranking? Write a comparison post, not a sales page.

2. Keyword Research Without Tools

Best for: Finding keywords when you have $0

Free Sources

Process

Seed keyword → Autocomplete expansion → PAA questions → Related searches → Cluster into topic groups

Priority Matrix

3. Content Structure for Rankings

Best for: Formatting content Google loves

Requirements

• First 100 words answer the query directly (featured snippet optimization)
• Table of contents for long content (may appear as sitelinks)
• FAQ section at bottom (captures "People Also Ask")
• Bulllet points and numbered lists (preferred for snippets)
• Short paragraphs (2-3 sentences max, especially mobile)

E-E-A-T Checklist

What NOT to do

• Thin content (<300 words with no unique value)
• Duplicate content without canonical tags
• Changing publish date without updating content
• Writing for search engines instead of humans

4. Competitive Content Gap Analysis

Best for: Finding topics your competitors missed

Template

Find gaps

1. What questions do they NOT answer?
2. What formats do they NOT use? (tools, calculators, videos)
3. What depth do they lack?

Rule: Don't beat them on THEIR terms. Find the gap and own it.

Integration with Company Brain

This starter kit works better with a brain:

clawhub install certainlogicai/company-brain-os

Brain-enhanced SEO:

• Content intelligence: Brain stores your best-performing content patterns
• Keyword clusters: Brain organizes keywords by topic, not just lists
• Competitor tracking: Brain remembers what you analyzed, updates when things change
• E-E-A-T library: Brain stores your credentials, case studies, and proof

Upgrade Path

Pro version: Not yet available. Get notified at certainlogic.ai/brain

Built by CertainLogic — we dogfood this on ourselves.