SEO Content QA

Use this skill to audit content reliability before or after publishing.

Requirements

• Python 3.10+ (scripts use modern type syntax)
• curl available in PATH (for HTTP HEAD checks)
• No pip dependencies — standard library only
• Network access to r.jina.ai — used as a fallback for SERP search and competitor page fetching (bypasses Cloudflare / anti-bot). Pass --no-jina to disable if needed.

Quick start

Run the unified runner for normal draft review:

python3 skills/seo-geo-qa/scripts/seo_qa_runner.py path/to/article.md --keyword "best email apps"

If you know the site's main domain, pass it so internal vs external links are counted correctly:

python3 skills/seo-geo-qa/scripts/seo_qa_runner.py path/to/article.md --keyword "best email apps" --site-domain example.com

If you want project defaults, pass a lightweight JSON config:

python3 skills/seo-geo-qa/scripts/seo_qa_runner.py path/to/article.md --keyword "best email apps" --config path/to/seo-geo-qa.json

Standard workflow

1. Run seo_qa_runner.py on the draft.
2. Read the markdown report for the human audit trail.
3. Use the JSON report for automation or later aggregation.
4. Fix critical issues first.
5. Re-run until the article reaches PASS (or REVISE in writer mode).
6. After publishing, run post_publish_check.py on the live URL.

Lower-level tools

Use these only when debugging a specific failure mode.

Link/source verification

python3 skills/seo-geo-qa/scripts/verify_links.py path/to/article.md
python3 skills/seo-geo-qa/scripts/verify_links.py path/to/article.md --json

SERP gap analysis

# Auto-search (uses DuckDuckGo + Jina Reader fallback for anti-bot bypass)
python3 skills/seo-geo-qa/scripts/serp_gap_analyzer.py "best email apps" path/to/article.md

# Supply competitor URLs directly (skips search, still uses Jina to fetch pages)
python3 skills/seo-geo-qa/scripts/serp_gap_analyzer.py "best email apps" path/to/article.md --urls https://competitor1.com https://competitor2.com

# Disable Jina (direct HTTP only, faster but may fail on Cloudflare-protected sites)
python3 skills/seo-geo-qa/scripts/serp_gap_analyzer.py "best email apps" path/to/article.md --no-jina

How the SERP search works:

1. Tries DuckDuckGo's HTML endpoint via direct HTTP (fast path)
2. If blocked or returns no results, falls back to Jina Reader (r.jina.ai) which renders the page with a real browser and decodes DDG's redirect links
3. Competitor pages are always fetched via Jina first (bypasses Cloudflare), then falls back to direct HTTP

Post-publish page check

python3 skills/seo-geo-qa/scripts/post_publish_check.py https://example.com/blog/post
python3 skills/seo-geo-qa/scripts/post_publish_check.py https://example.com/blog/post --json

Report persistence

The runner writes timestamped markdown + JSON reports by default.

Default behavior:

• saves to qa-reports// next to the article
• does not overwrite old reports
• uses markdown for human review and JSON for machine state

Override with --report-dir or config.

Configuration

Read references/configuration.md when you need project-level defaults.

Source quality

Read references/source-tiers.md when you need to decide whether a citation is acceptable.

Verdict rules

Read references/verdict-rules.md when you need to tune PASS / FAIL / REVISE behavior.

Example output

Read references/example-report.md for a real QA report with annotations on how to interpret each section.

Design intent

This skill is not a writing assistant. It is a reliability layer.

Use scripts for deterministic checks.

Use AI judgment for tone, search intent, framing, and final editorial decisions.