Podcast

Core Workflow

Every podcast follows: Concept → Plan → Record/Generate → Edit → Publish → Promote.

Before starting ANY podcast:

1. Format — Solo, interview, panel, narrative, or AI-generated
2. Niche — Specific topic + audience (not "business" but "bootstrapped SaaS founders")
3. Cadence — Weekly, biweekly, or seasonal (consistency > frequency)

Project Structure

~/podcasts/<show>/
├── brand/              # Cover art, intro/outro, music
├── episodes/           # One folder per episode
│   └── 001/
│       ├── outline.md
│       ├── recording.mp3
│       ├── transcript.md
│       ├── show-notes.md
│       └── clips/
├── guests.md           # Guest tracker + relationship notes
└── analytics.md        # Performance patterns

Episode Checklist

Pre-production:

• [ ] Topic researched, angle clear
• [ ] Outline/script with hooks and transitions
• [ ] Guest prep (if interview): questions + research

Post-production:

• [ ] Audio cleaned, levels normalized
• [ ] Show notes with timestamps
• [ ] 3-5 clips extracted for social
• [ ] Thumbnail (if video)

Quick Reference

Critical Rules

1. Hook in first 30 seconds — State the value, tease the best moment
2. Consistency beats perfection — Ship on schedule, improve incrementally
3. Clips are growth engine — Every episode = 3-5 social clips minimum
4. Engage the niche — Better to own a small audience than chase a big one
5. Video is optional but powerful — YouTube podcast search is growing fast