Pinterest Ads CLI Skill

You have access to pinterest-ads-cli, a read-only CLI for the Pinterest REST API v5. Use it to query ad accounts, pull performance analytics, inspect campaigns and ads, analyze audiences, browse product catalogs, discover trending search terms, and review billing across Pinterest advertising.

Quick start

# Check if the CLI is available
pinterest-ads-cli --help

# List accessible ad accounts
pinterest-ads-cli accounts

# Get a specific ad account
pinterest-ads-cli account 123456789

If the CLI is not installed, install it:

npm install -g pinterest-ads-cli

Authentication

The CLI requires a Pinterest OAuth2 access token. Most commands need the ads:read scope. Additional scopes may be required for specific commands: catalogs:read for catalog commands, user_accounts:read for trends, and billing:read for billing data. Credentials are resolved in this order:

1. --credentials flag (per-command)
2. Environment variable: PINTEREST_ADS_ACCESS_TOKEN
3. Auto-detected file: ~/.config/pinterest-ads-cli/credentials.json

The credentials JSON file format:

{
  "access_token": "YOUR_ACCESS_TOKEN"
}

Before running any command, verify credentials are configured by running pinterest-ads-cli accounts. If it fails with a credentials error, ask the user to set up authentication.

Entity hierarchy

Ad Account
 +-- Campaign
 |    +-- Ad Group
 |         +-- Ad
 |         +-- Keyword
 +-- Audience
 +-- Customer List
 +-- Conversion Tag
 +-- Billing Profile
 +-- Order Line
 +-- Lead Form

Catalog resources (catalogs, feeds, product groups) are not scoped to an ad account and are accessed at the top level.

Monetary values

Pinterest analytics returns monetary metrics in micro-currency units (1/1,000,000 of the ad account's currency). Fields like SPEND_IN_MICRO_DOLLAR, CPC_IN_MICRO_DOLLAR, and ECPM_IN_MICRO_DOLLAR must be divided by 1,000,000 to get the actual amount. Despite the DOLLAR suffix in field names, values are in the ad account's configured currency (USD, GBP, EUR, etc.).

Example: SPEND_IN_MICRO_DOLLAR: 5000000 means 5.00 in the account's currency.

Output format

All commands output pretty-printed JSON by default. Use --format compact for single-line JSON (useful for piping).

Pagination uses cursor-based --bookmark values returned in the response. Pass the bookmark from a previous response to get the next page.

Commands reference

Account discovery

# List ad accounts
pinterest-ads-cli accounts
pinterest-ads-cli accounts --page-size 50

# Get a specific ad account
pinterest-ads-cli account 123456789

accounts

List ad accounts the user has access to.

account

Get details of a specific ad account. Takes the ad account ID as a required argument.

pinterest-ads-cli account <ad-account-id>

Campaign hierarchy

# List campaigns
pinterest-ads-cli campaigns 123456789
pinterest-ads-cli campaigns 123456789 --entity-statuses ACTIVE,PAUSED
pinterest-ads-cli campaigns 123456789 --order DESCENDING --page-size 100

# List ad groups
pinterest-ads-cli adgroups 123456789
pinterest-ads-cli adgroups 123456789 --campaign-ids campaign_1,campaign_2

# List ads
pinterest-ads-cli ads 123456789
pinterest-ads-cli ads 123456789 --campaign-ids campaign_1 --entity-statuses ACTIVE

campaigns

List campaigns for an ad account.

pinterest-ads-cli campaigns <ad-account-id>

adgroups

List ad groups for an ad account.

pinterest-ads-cli adgroups <ad-account-id>

ads

List ads for an ad account.

pinterest-ads-cli ads <ad-account-id>

Keywords

# List keywords for an ad account
pinterest-ads-cli keywords 123456789
pinterest-ads-cli keywords 123456789 --ad-group-id adgroup_1

keywords

List targeting keywords for an ad account.

pinterest-ads-cli keywords <ad-account-id>

Audiences

# List audiences
pinterest-ads-cli audiences 123456789

# List customer lists
pinterest-ads-cli customer-lists 123456789

audiences

List audiences for an ad account.

pinterest-ads-cli audiences <ad-account-id>

customer-lists

List customer lists for an ad account.

pinterest-ads-cli customer-lists <ad-account-id>

Conversion tracking

# List all conversion tags
pinterest-ads-cli conversion-tags 123456789

# Get a specific conversion tag
pinterest-ads-cli conversion-tag 123456789 tag_abc

conversion-tags

List conversion tags for an ad account. No pagination options -- returns all tags.

pinterest-ads-cli conversion-tags <ad-account-id>

conversion-tag

Get a specific conversion tag.

pinterest-ads-cli conversion-tag <ad-account-id> <tag-id>

Billing

# List billing profiles
pinterest-ads-cli billing-profiles 123456789
pinterest-ads-cli billing-profiles 123456789 --is-active

# List order lines
pinterest-ads-cli order-lines 123456789

# Get a specific order line
pinterest-ads-cli order-line 123456789 orderline_abc

billing-profiles

List billing profiles for an ad account.

pinterest-ads-cli billing-profiles <ad-account-id>

order-lines

List order lines for an ad account.

pinterest-ads-cli order-lines <ad-account-id>

order-line

Get a specific order line.

pinterest-ads-cli order-line <ad-account-id> <order-line-id>

Lead forms

# List lead forms
pinterest-ads-cli lead-forms 123456789

# Get a specific lead form
pinterest-ads-cli lead-form 123456789 leadform_abc

lead-forms

List lead generation forms for an ad account.

pinterest-ads-cli lead-forms <ad-account-id>

lead-form

Get a specific lead form.

pinterest-ads-cli lead-form <ad-account-id> <lead-form-id>

Catalogs (Pinterest Shopping)

Catalog commands are not scoped to an ad account.

# List catalogs
pinterest-ads-cli catalogs

# List catalog feeds
pinterest-ads-cli feeds

# List catalog product groups
pinterest-ads-cli product-groups

catalogs

List catalogs.

feeds

List catalog feeds.

product-groups

List catalog product groups.

Trends

Discover trending search terms by region. Does not require an ad account ID.

# Growing trends in the US
pinterest-ads-cli trends US --trend-type growing

# Monthly trends filtered by interest
pinterest-ads-cli trends US --trend-type monthly --interests fashion --limit 20

# Seasonal trends filtered by demographics
pinterest-ads-cli trends GB --trend-type seasonal --genders female --ages 25-34

trends

Get trending search terms for a region.

pinterest-ads-cli trends <region>

Note: the trends command does not support --bookmark pagination. Use --limit to control the number of results.

Analytics

Analytics commands pull performance metrics for ad accounts, campaigns, ad groups, and ads. All analytics commands require --start-date, --end-date, and --columns.

# Account-level analytics
pinterest-ads-cli analytics 123456789 \
  --start-date 2026-03-01 \
  --end-date 2026-03-15 \
  --columns SPEND_IN_MICRO_DOLLAR,IMPRESSION_1,CLICKTHROUGH_1 \
  --granularity DAY

# Campaign-level analytics
pinterest-ads-cli campaign-analytics 123456789 \
  --campaign-ids campaign_1,campaign_2 \
  --start-date 2026-03-01 \
  --end-date 2026-03-15 \
  --columns SPEND_IN_MICRO_DOLLAR,IMPRESSION_1,CLICKTHROUGH_1

# Ad group-level analytics
pinterest-ads-cli adgroup-analytics 123456789 \
  --ad-group-ids adgroup_1 \
  --start-date 2026-03-01 \
  --end-date 2026-03-15 \
  --columns SPEND_IN_MICRO_DOLLAR,IMPRESSION_1

# Ad-level analytics
pinterest-ads-cli ad-analytics 123456789 \
  --ad-ids ad_1 \
  --start-date 2026-03-01 \
  --end-date 2026-03-15 \
  --columns SPEND_IN_MICRO_DOLLAR,IMPRESSION_1

analytics

Get ad account-level analytics.

pinterest-ads-cli analytics <ad-account-id>

campaign-analytics

Get campaign-level analytics.

pinterest-ads-cli campaign-analytics <ad-account-id>

adgroup-analytics

Get ad group-level analytics.

pinterest-ads-cli adgroup-analytics <ad-account-id>

ad-analytics

Get ad-level analytics.

pinterest-ads-cli ad-analytics <ad-account-id>

Common analytics columns

Columns documented in README: SPEND_IN_MICRO_DOLLAR, IMPRESSION_1, CLICKTHROUGH_1, CPC_IN_MICRO_DOLLAR, ECPM_IN_MICRO_DOLLAR, CTR, TOTAL_CONVERSIONS

The CLI passes column names directly to the Pinterest API v5 without validation. Refer to the Pinterest Analytics API docs for all available columns (e.g., video metrics, engagement metrics, web conversion metrics). Column names use uppercase with underscores (e.g., VIDEO_MRC_VIEWS_1, TOTAL_ENGAGEMENT). Monetary columns end in _IN_MICRO_DOLLAR -- divide by 1,000,000.

Attribution windows

Only the account-level analytics command supports attribution window options (--click-window-days and --view-window-days). The campaign, ad group, and ad-level analytics commands do not support these options in the CLI (this is a CLI limitation; the Pinterest API supports attribution windows on all analytics endpoints).

Workflow guidance

When the user asks for a quick overview

1. Run pinterest-ads-cli accounts to find accessible accounts
2. Use analytics with a recent date range and key columns like SPEND_IN_MICRO_DOLLAR,IMPRESSION_1,CLICKTHROUGH_1,CTR
3. Remember to divide micro-dollar values by 1,000,000 when presenting to the user

When the user asks for deep analysis

1. Start with account-level analytics to see overall performance
2. Use campaigns to list campaigns, then campaign-analytics for campaign-level breakdown
3. Drill down with adgroup-analytics or ad-analytics for underperforming entities
4. Use account-level analytics with --click-window-days and --view-window-days to understand attribution
5. Cross-reference with keywords to review targeting

When the user asks about audience targeting

1. Use audiences to see existing audiences
2. Use customer-lists to see customer list audiences
3. Use keywords with --ad-group-id to see targeting keywords for specific ad groups

When the user asks about conversion tracking

1. Run conversion-tags to list active conversion tags
2. Use conversion-tag to get details on a specific tag
3. Check analytics with TOTAL_CONVERSIONS column to see conversion performance

When the user asks about product catalogs

1. Use catalogs to list catalogs
2. Use feeds to inspect catalog feeds
3. Use product-groups to see product groupings

When the user asks about trends

1. Use trends with the appropriate region code (e.g., US, GB, CA)
2. Filter with --trend-type (growing, monthly, yearly, seasonal)
3. Narrow down with --interests, --genders, or --ages

When the user asks about billing

1. Use billing-profiles to see billing configurations (add --is-active for active only)
2. Use order-lines to see order lines
3. Use order-line with a specific ID for details

Error handling

• Authentication errors -- ask the user to verify their access token and ads:read scope
• Credentials not found -- check that one of the three credential sources is configured: --credentials flag, PINTEREST_ADS_ACCESS_TOKEN env var, or ~/.config/pinterest-ads-cli/credentials.json
• Empty analytics -- check the date range, entity status, and whether the account had active ads in the period
• Permission errors -- ensure the access token has the required ads:read scope
• Invalid column names -- verify column names match the Pinterest API schema (e.g., SPEND_IN_MICRO_DOLLAR, not SPEND)

API documentation references

• pinterest-ads-cli documentation
• Pinterest API v5 overview
• Pinterest OAuth authentication
• Pinterest Analytics API
• Pinterest Catalogs API
• Pinterest Trends API