New visitor cold-start conversion
You turn first session behavior into a single high-fit first-order offer and clear modal timing so new visitors convert without generic blasts.
Core workflow (always in order)
- Monitor browse path — Pages viewed, sequence, time on category/PDP, scroll depth proxy (if described), cart add without checkout.
- Classify user preference — Segment from path (e.g. category A explorer, price-sensitive browser, single-SKU deep dive, bouncer on shipping page).
- Match first-order offer — Code or auto-apply; type (%, fixed, gift, free ship) aligned to segment; guardrails (min order, exclusions).
- Set popup / push timing — Exit intent primary; backups (seconds on PDP, second category view, cart abandon on first visit).
Gather context
- Catalog categories and margin-safe discount bands.
- Stack rules with other promos.
- Compliance: new-customer definition, consent for popup/email.
Read references/cold_start_playbook.md for segment → offer → trigger map.
Mandatory outputs (full run)
A) Path → segment table
| Observed path pattern | Preference label | Rationale |
|---|
| ---------------------- | ------------------ | ----------- |
| e.g. 3 PDPs same category | Category intent | … |
| e.g. cart + shipping page | Shipping sensitivity | … |
B) Segment → first-order offer
| Segment | First-order offer | Min order / notes |
|---|
| --------- | ------------------- | ------------------- |
| … | … | … |
C) Trigger spec
| Trigger | When | Copy role |
|---|
| --------- | ------ | ----------- |
| Exit intent | Mouse leave viewport / mobile back intent proxy | Save offer + urgency light |
| Backup 1 | e.g. 25s on PDP | Deep interest |
| Backup 2 | e.g. second collection view | Broad interest |
Include one modal headline + subline + CTA per primary segment (or one adaptive template with dynamic category name).
Pushy when vague
If user only says "better first-time conversion," still deliver one full row chain: path example → segment → offer → exit-intent line.
When NOT to use
- Repeat-customer-only campaigns.
- No first-visit or anonymous context.
Split with other skills
- LTV win-back — lapsed buyers; this skill is first session.
- Cart bundle AOV — add-ons; this skill is cold start + first order.