Meta Tags Optimizer

> SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills

This skill creates compelling, optimized meta tags that improve click-through rates from search results and enhance social media sharing. It covers title tags, meta descriptions, and social meta tags.

When to Use This Skill

• Creating meta tags for new pages
• Optimizing existing meta tags for better CTR
• Preparing pages for social media sharing
• Fixing duplicate or missing meta tags
• A/B testing title and description variations
• Optimizing for specific SERP features
• Creating meta tags for different page types

What This Skill Does

1. Title Tag Creation: Writes compelling, keyword-optimized titles
2. Meta Description Writing: Creates click-worthy descriptions
3. Open Graph Optimization: Prepares pages for social sharing
4. Twitter Card Setup: Optimizes Twitter-specific meta tags
5. CTR Analysis: Suggests improvements for better click rates
6. Character Counting: Ensures proper length for SERP display
7. A/B Test Suggestions: Provides variations for testing

How to Use

Create Meta Tags

Create meta tags for a page about [topic] targeting [keyword]

Write title and meta description for this content: [content/URL]

Optimize Existing Tags

Improve these meta tags for better CTR: [current tags]

Social Media Tags

Create Open Graph and Twitter card tags for [page/URL]

Data Sources

> See CONNECTORS.md for tool category placeholders.

With ~~search console + ~~SEO tool connected:

Automatically pull current meta tags, CTR data by query, competitor title/description patterns, SERP preview data, and impression/click metrics to identify optimization opportunities.

With manual data only:

Ask the user to provide:

1. Current title and meta description (if optimizing existing)
2. Target primary keyword and 2-3 secondary keywords
3. Page URL and main content/value proposition
4. Competitor URLs or examples of well-performing titles in the SERP

Proceed with the full workflow using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests meta tag optimization:

1. Gather Page Information

```markdown

### Page Analysis

Page URL: [URL]

Page Type: [blog/product/landing/service/homepage]

Primary Keyword: [keyword]

Secondary Keywords: [keywords]

Target Audience: [audience]

Primary CTA: [action you want users to take]

Unique Value Prop: [what makes this page special]

```

1. Create Optimized Title Tag

```markdown

### Title Tag Optimization

Requirements:

• Length: 50-60 characters (displays fully in SERP)
• Include primary keyword (preferably near front)
• Make it compelling and click-worthy
• Match search intent
• Include brand name if appropriate

Title Tag Formula Options:

1. Keyword | Benefit | Brand

"[Primary Keyword]: [Benefit] | [Brand Name]"

1. Number + Keyword + Promise

"[Number] [Keyword] That [Promise/Result]"

1. How-to Format

"How to [Keyword]: [Benefit/Result]"

1. Question Format

"What is [Keyword]? [Brief Answer/Hook]"

1. Year + Keyword

"[Keyword] in [Year]: [Hook/Update]"

Generated Title Options:

| Option | Title | Length | Power Words | Keyword Position |

|--------|-------|--------|-------------|------------------|

| 1 | [Title] | [X] chars | [words] | [Front/Middle] |

| 2 | [Title] | [X] chars | [words] | [Front/Middle] |

| 3 | [Title] | [X] chars | [words] | [Front/Middle] |

Recommended: Option [X]

Reasoning: [Why this option is best]

Title Tag Code:

```html

```

```

1. Write Meta Description

```markdown

### Meta Description Optimization

Requirements:

• Length: 150-160 characters (displays fully in SERP)
• Include primary keyword naturally
• Include clear call-to-action
• Match page content accurately
• Create urgency or curiosity
• Avoid duplicate descriptions

Meta Description Formula:

[What the page offers] + [Benefit to user] + [Call-to-action]

Power Elements to Include:

• Numbers and statistics
• Current year
• Emotional triggers
• Action verbs
• Unique value proposition

Generated Description Options:

| Option | Description | Length | CTA | Emotional Trigger |

|--------|-------------|--------|-----|-------------------|

| 1 | [Description] | [X] chars | [CTA] | [Trigger] |

| 2 | [Description] | [X] chars | [CTA] | [Trigger] |

| 3 | [Description] | [X] chars | [CTA] | [Trigger] |

Recommended: Option [X]

Reasoning: [Why this option is best]

Meta Description Code:

```html

```

```

1. Create Open Graph Tags

```markdown

### Open Graph Tags (Facebook, LinkedIn, etc.)

Required OG Tags:

```html

```

OG Type Selection Guide:

| Page Type | og:type |

|-----------|---------|

| Blog post | article |

| Homepage | website |

| Product | product |

| Video | video.other |

| Profile | profile |

OG Title Considerations:

• Can be different from title tag
• Optimize for social sharing context
• More conversational tone acceptable
• Up to 60 characters ideal

OG Description Considerations:

• Can be longer than meta description (up to 200 chars)
• Focus on shareability
• What would make someone click when shared?

OG Image Requirements:

• Recommended size: 1200x630 pixels
• Minimum size: 600x315 pixels
• Format: JPG or PNG
• Keep text to less than 20% of image
• Include branding subtly

```

1. Create Twitter Card Tags

```markdown

### Twitter Card Tags

Card Type Selection:

| Card Type | Best For | Image Size |

|-----------|----------|------------|

| summary | Articles, blogs | 144x144 min |

| summary_large_image | Visual content | 300x157 min |

| player | Video/audio | 640x360 min |

| app | Mobile apps | 800x418 |

Twitter Card Code:

```html

```

Twitter-Specific Considerations:

• Shorter titles work better (under 70 chars)
• Include @mentions if relevant
• Hashtag-relevant terms can help discovery
• Test with Twitter Card Validator

```

1. Additional Meta Tags

```markdown

### Additional Recommended Meta Tags

Canonical URL (Prevent duplicates):

```html

```

Robots Tag (Indexing control):

```html

```

Viewport (Mobile optimization):

```html

```

Author (For articles):

```html

```

Language:

```html

```

Article-Specific (For blog posts):

```html

```

```

1. Generate Complete Meta Tag Block

```markdown

## Complete Meta Tags

Copy and paste this complete meta tag block:

```html

```

```

1. CORE-EEAT Alignment Check

Verify meta tags align with content quality standards. Reference: CORE-EEAT Benchmark

```markdown

### CORE-EEAT Meta Tag Alignment

| Check | Status | Notes |

|-------|--------|-------|

| C01 Intent Alignment: Title promise matches actual content delivery | ✅/⚠️/❌ | [Does the title accurately represent what the page delivers?] |

| C02 Direct Answer: Meta description reflects the core answer available in first 150 words | ✅/⚠️/❌ | [Does the description preview the direct answer?] |

If C01 fails: Title is misleading — rewrite to match actual content.

If C02 fails: Content may need restructuring to front-load the answer, or description should better reflect available content.

```

1. Provide CTR Optimization Tips

```markdown

## CTR Optimization Analysis

### Power Words Used

• [Word 1] - Creates [emotion/action]
• [Word 2] - Creates [emotion/action]

### CTR Boosting Elements

| Element | Present | Impact |

|---------|---------|--------|

| Numbers | Yes/No | +20-30% CTR |

| Current Year | Yes/No | +15-20% CTR |

| Power Words | Yes/No | +10-15% CTR |

| Question | Yes/No | +10-15% CTR |

| Brackets | Yes/No | +10% CTR |

### A/B Test Suggestions

Test these variations:

Version A (Current):

• Title: [Title]
• Description: [Description]

Version B (Test):

• Title: [Alternative title]
• Description: [Alternative description]
• Hypothesis: [Why this might perform better]

```

Validation Checkpoints

Input Validation

• [ ] Primary keyword confirmed and matches page content
• [ ] Page type identified (blog/product/landing/service/homepage)
• [ ] Target audience and search intent clearly defined
• [ ] Unique value proposition articulated

Output Validation

• [ ] Title length 50-60 characters (displays fully in SERP)
• [ ] Meta description length 150-160 characters
• [ ] Primary keyword appears in both title and description
• [ ] Open Graph image specified (1200x630px recommended)
• [ ] All HTML syntax valid (no unclosed quotes or tags)
• [ ] Source of each data point clearly stated (~~search console CTR data, ~~SEO tool competitor data, user-provided, or estimated)

Example

User: "Create meta tags for a blog post about 'how to start a podcast in [current year]'"

Output:

## Meta Tags: How to Start a Podcast ([current year])

### Title Tag

**Length**: ~55 characters ✅
**Keyword**: "how to start a podcast" at front ✅
**Power Words**: "Complete", "Beginner's" ✅

### Meta Description

**Length**: ~163 characters ✅
**Keyword**: Included naturally ✅
**CTA**: "Start podcasting today!" ✅

### Complete Meta Tag Block

### A/B Test Variations

**Title Variation B**:
"Start a Podcast in [current year]: Step-by-Step Guide (+ Free Checklist)"

**Title Variation C**:
"How to Start a Podcast: [current year] Guide [Equipment + Software + Tips]"

**Description Variation B**:
"Want to start a podcast in [current year]? This guide covers everything: equipment ($100 budget option), best hosting platforms, recording tips, and how to get your first 1,000 listeners."

Page-Type Templates

Homepage

<title>[Brand Name] - [Primary Value Proposition]</title>
<meta name="description" content="[Brand] helps [audience] [achieve goal]. [Key feature/benefit]. [CTA]">

Product Page

<title>[Product Name] - [Key Benefit] | [Brand]</title>
<meta name="description" content="[Product] [key features]. [Price/offer if applicable]. [Social proof]. [CTA]">

Blog Post

<title>[How to/What is/Number] [Keyword] [Benefit/Year]</title>
<meta name="description" content="[What they'll learn]. [Key points covered]. [CTA]">

Service Page

<title>[Service] in [Location] - [Brand] | [Differentiator]</title>
<meta name="description" content="[Service description]. [Experience/credentials]. [Key benefit]. [CTA]">

Tips for Success

1. Front-load keywords - Put important terms at the beginning
2. Match intent - Description should preview what page delivers
3. Be specific - Vague descriptions get ignored
4. Test variations - Small changes can significantly impact CTR
5. Update regularly - Add current year, refresh messaging
6. Check competitors - See what's working in your SERP

Title Tag Formula Patterns

Proven Title Formulas

Title Tag Power Words

Title Tag Length Optimization

Meta Description Copywriting Frameworks

AIDA Framework

Full Example: "Want to double your organic traffic? This guide covers 15 proven SEO strategies used by top-ranking sites to increase traffic by 200%. Read the full guide now." (158 chars)

PAS Framework

Benefit-Proof-CTA Framework

CTR Optimization Data

Factors That Increase Organic CTR

Open Graph Best Practices by Platform

Platform-Specific OG Optimization

OG Tag Checklist

Reference Materials

• Meta Tag Formulas — Proven title and description formulas with templates, power words, and CTR data

Related Skills

• seo-content-writer — Create content for meta tags
• schema-markup-generator — Add structured data
• on-page-seo-auditor — Audit all meta tags
• serp-analysis — Analyze competitor meta tags
• geo-content-optimizer — GEO optimization complements meta tag improvements
• content-quality-auditor — Full CORE-EEAT audit includes C01/C02 items that meta tags address