Landing Page Roast
Use this skill to diagnose why a page is not converting and produce concrete fixes.
Inputs
- Page URL or pasted page copy
- Target audience
- Primary conversion action
- Price point / offer details
Audit dimensions
- Clarity above the fold
- Is the outcome obvious in 5 seconds?
- Audience fit
- Is it clear who this is for (and not for)?
- Offer strength
- Is the promise specific, measurable, believable?
- Trust layer
- social proof, proof artifacts, risk reversal
- Friction
- too many fields, weak CTA hierarchy, distractions
- Objection handling
- price/time/risk doubts addressed?
Output
- Overall score (0–10)
- Top 5 blockers (ranked by impact)
- Quick wins (<30 min changes)
- Structural rewrites (headline, subhead, CTA block)
- 3 CTA variants
- Optional A/B test matrix (what to test first)
Rewrite standards
- Plain language
- Specific outcomes over buzzwords
- Fewer claims, more proof
- Keep tone consistent with target audience
Example request
"Roast this AI automation service page for SMB owners and rewrite the hero + first CTA section to increase booked calls."