Content Repurposer — One Source → Multiple Platforms

Turn any long-form content into platform-optimized posts for Twitter/X, LinkedIn, email, and more.

How It Works

1. Fetch — Pull content from a URL, file, or paste
2. Extract — Identify key points, quotes, stats, and narrative arc
3. Transform — Generate platform-specific versions with proper formatting
4. Output — Save all versions to files or send directly via APIs

Quick Start

# From a URL
node scripts/repurpose.js --url "https://example.com/blog-post" --formats twitter,linkedin,newsletter

# From a local file
node scripts/repurpose.js --file ./my-article.md --formats twitter,linkedin

# From clipboard/stdin
cat article.md | node scripts/repurpose.js --formats all

Supported Output Formats

Platform-Specific Rules

Twitter/X Threads

• First tweet = hook (question, bold claim, or surprising stat)
• Each tweet is self-contained but builds on the thread
• Last tweet = CTA (follow, link, retweet ask)
• Use line breaks for readability
• No hashtags in thread (except last tweet)

LinkedIn Posts

• Opening line = scroll-stopper (no "I'm excited to announce...")
• Use single-line paragraphs with spacing
• Include a personal take or lesson learned
• End with a question to drive comments
• 3-5 relevant hashtags at the bottom

Email Newsletter

• Subject line options (3 variants)
• Opening hook → key insights → action items → sign-off
• Bold key takeaways for skimmers
• Keep under 800 words

Configuration

Edit scripts/config.json:

• tone: professional | casual | provocative | educational
• audience: developers | marketers | founders | general
• includeEmoji: true/false
• maxTweets: 3-12 (default 6)
• ctaLink: URL to include in posts

Scripts

• scripts/repurpose.js — Main pipeline
• scripts/config.json — Tone, audience, and format settings

References

• See references/platform-guides.md for character limits and best practices per platform