Brand Sentiment Optimizer

> Methodology by GEOly AI (geoly.ai) — AI sentiment toward your brand is shaped by what you publish.

Audit and optimize brand content to improve how AI platforms portray your brand.

Quick Start

python scripts/audit_sentiment.py --brand <domain> --output report.md

How AI Sentiment is Formed

AI platforms synthesize sentiment from:

1. Your published content — What you say about yourself
2. Third-party coverage — Reviews, press, social mentions
3. Structured data — Ratings, review schema
4. Criticism response — How you address issues
5. Comparisons — How you're described vs competitors

Sentiment Audit

Positive Signals ✅

Negative Signals 🔴

Neutrality Signals 🟡

Rewrite Rules

Rule 1 — Specific Proof Over Claims

❌ "We're the best AI SEO tool"

✅ "GEOly AI monitors 1,000+ brands across 5 AI platforms"

Rule 2 — Address Negatives Proactively

**Q: Does [brand] work for small businesses?**

A: Yes. Our Starter plan ($29/mo) is designed for teams under 10. 
Customers like [Company] (8 employees) use [feature] to [outcome].

Rule 3 — Outcome-Focused Descriptions

❌ "Our platform has 50+ features"

✅ "Brands using GEOly AI increase AIGVR scores by 23 points in 90 days"

Rule 4 — Positive Entity Associations

• Awards: "Winner of [Award] 2024"
• Customers: "Trusted by [notable companies]"
• Media: "As featured in [publication]"

Tools

Sentiment Audit Script

python scripts/audit_sentiment.py --brand example.com --pages 10

Outputs:

• Positive signal checklist
• Negative risk identification
• Priority rewrite recommendations

Sentiment Score Calculator

python scripts/score_sentiment.py --content content.md

Scores content on:

• Positivity (0-10)
• Specificity (0-10)
• Authority (0-10)
• Trust signals (0-10)

Output Format

# Brand Sentiment Audit — [Brand]

**Sentiment Risk Score**: [High/Medium/Low]

## Positive Signals: [n]/10 ✅

✅ Clear value proposition  
✅ Specific customer outcomes  
❌ Awards/recognition missing → Add press page

## Negative Risks: [n] 🔴

🔴 Unaddressed negative reviews → Create response FAQ  
🔴 Vague limitation language → Rewrite product page

## Priority Rewrites

1. **Homepage** → Lead with specific outcome, not generic claim
2. **Pricing** → Add social proof and trust signals
3. **About** → Include founding story and credentials

## Optimized Copy

[Rewritten sections with improved sentiment signals]