name: founder-briefing

description: Generate real-estate buyer lead follow-up plans from open house notes, inquiry messages, or CRM exports. Use when the user asks to prioritize leads, write personalized SMS/email follow-ups, handle objections, or produce a 7-day cadence to book buyer appointments.---

Real Estate Buyer Follow-Up Pro

Overview

Turn messy open house notes and lead messages into a structured follow-up system that helps buyer agents book more appointments. Focus on speed, clarity, personalization, and next best action.

Workflow

1. Parse all lead inputs (notes, texts, emails, form submissions, CRM snippets).
2. Classify each lead as Hot / Warm / Cold using urgency and intent signals.
3. Extract known details: timeline, budget, preferred areas, financing status, objections.
4. Generate personalized communication for each lead:
• First-touch SMS
• First-touch email
• Follow-up replies for common objections
5. Build a 7-day follow-up cadence with exact daily actions.
6. Output a concise action board so the agent knows exactly who to contact first.

Lead Priority Rules

Classify as Hot if 2+ signals are present:

• Wants to tour this week
• Pre-approved or cash buyer
• Specific area + budget + timeline given
• Replied within last 24h

Classify as Warm if:

• Some intent but incomplete details
• Timeline is “next few months”
• Engaged but not ready to schedule

Classify as Cold if:

• No clear timeline, low responsiveness
• Vague inquiry with no follow-up behavior

If data is missing, mark as “Needs Data” and ask for specific missing fields.

Output Format (always use)

1) Priority Queue

• Hot: ...
• Warm: ...
• Cold: ...

2) Lead-by-Lead Follow-Up Kit

For each lead include:

• Summary (1-2 lines)
• First SMS draft
• First email draft
• Objection reply draft (if needed)
• Next-best action

3) 7-Day Cadence

• Day 0:
• Day 1:
• Day 3:
• Day 5:
• Day 7:

4) CRM Paste Block

Provide compact bullets for copy/paste into CRM notes:

• Status:
• Timeline:
• Key pain point:
• Last contact:
• Next action:

Writing Rules

• Keep messages short, human, and local-market friendly.
• Never fabricate facts about listings, rates, or financing.
• Do not use hype or spammy language.
• Separate known facts from assumptions.
• If uncertainty exists, label it clearly as "Unverified".

Example User Prompts

• “Turn these open house notes into follow-up texts and emails.”
• “Rank these leads and give me a 7-day follow-up plan.”
• “Write objection replies for buyers saying they want to wait for rates.”
• “Convert this CRM export into hot/warm/cold and next actions.”