Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Element | Meaning | Implementation |
|---|---|---|
| --------- | --------- | ----------------- |
| Experience | First-hand, real-world experience | Case studies, original research, user testimonials, "we tested" |
| Expertise | Subject-matter knowledge | Author credentials, expert quotes, technical depth |
| Authoritativeness | Recognition as a source | Backlinks, citations, author page, publisher reputation |
| Trustworthiness | Accuracy, transparency | Citations, About page, contact, HTTPS, no misleading content |
E-A-T (without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See featured-snippet.
| Element | Guideline |
|---|---|
| --------- | ----------- |
| Placement | End of article or sidebar; link to author page |
| Content | Name, credentials, photo, brief expertise, link to author page |
| Author page | Dedicated page per author; bio, other articles, social |
| Schema | Person schema; link author to Article schema; see entity-seo |
| Scenario | Practice |
|---|---|
| ---------- | ---------- |
| Data or statistics | Cite source inline or in References section |
| Expert quotes | Attribute; link to source or profile |
| Reference section | For 5+ citations; list at end before Related posts |
| Format | Inline links preferred; numbered refs for academic-style |
| When to include | Any claim benefiting from authority (stats, studies, definitions) |
| External links | Link to reputable sources; avoid low-quality sites |
| Signal | Use |
|---|---|
| -------- | ----- |
| Case studies | Real customer outcomes; Challenge→Solution→Results |
| Original research | First-party data, surveys, tests |
| First-hand testing | "We tested X"; product reviews with real use |
| User testimonials | Authentic quotes; link to full case study when available |
Topics that can significantly impact health, financial stability, or safety require higher E-E-A-T:
Guidelines: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation.
When content is AI-assisted: human review before publish; verify facts and add citations; original insights or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T.
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