Developer Marketing Playbook — DevRel, Docs & Community Funnels
> 🌍 Language / 语言: 中文 | English | 日本語 | 한국어
📦 Install
clawhub install developer-marketing-playbook
What you get after installing:
- Developer community building playbook (Discord/Slack/GitHub Discussions)
- Technical content strategy for developer audiences
- DevRel metrics framework (awareness → adoption → advocacy)
Engineers don't respond to traditional marketing. Here's what actually works.
- DevRel program design: Roles, metrics, and activities that drive adoption
- Docs as growth engine: How great documentation becomes your best acquisition channel
- API experience: DX improvements that reduce time-to-first-API-call
- Community funnels: Discord/Slack → contributor → champion → customer pipeline
- Hackathon ROI: When hackathons work, how to run them, and measuring impact
Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-opensource
- All skills: https://clawhub.ai/user/gingiris
- Follow: @WeiYipei on X