Write clear, compelling copy for products, marketing, and UX.
| Type | Examples |
|---|---|
| ------ | ---------- |
| UX Writing | Buttons, errors, empty states, tooltips, forms |
| Marketing | Landing pages, CTAs, feature descriptions |
| Product | Announcements, release notes, onboarding |
| Welcome, transactional, campaigns |
Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
What happened → Why → How to fix
"Please enter a valid email address"
"Password must be at least 8 characters"
Headline → Explanation → Action
"No results found" → "Try adjusting filters" → [Clear Filters]
Verb + Benefit + Remove friction
"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")
"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"
Voice (consistent):
Tone (varies):
| Context | Example |
|---|---|
| --------- | --------- |
| Success | "All set! Your changes are live." |
| Error | "Something went wrong, but your data is safe." |
| Urgency | "Action required: Suspicious login detected" |
| Category | Words |
|---|---|
| ---------- | ------- |
| Urgency | Now, Today, Limited, Fast |
| Value | Free, Save, Bonus, Extra |
| Trust | Guaranteed, Proven, Secure |
| Ease | Easy, Simple, Quick, Instant |
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