Brand Messaging House Extractor

Extract brand messaging architecture from official websites and organize it into a six-tier Brand Messaging House (品牌信息屋).

Workflow

Building a brand messaging house involves these steps:

1. Receive target website URL from user
2. Explore website structure (homepage → core pages → supporting pages)
3. Extract brand content from each page
4. Organize extracted content into the six-tier messaging house framework
5. Output structured report with confidence annotations

Step 1: Website Exploration

Use browser tools to navigate and understand the website structure.

Visit pages in this priority order:

1. Homepage - Capture hero messaging, slogans, value propositions
2. About/Brand pages - Extract vision, mission, values, founding story
3. Product/Service pages - Gather functional benefits and proof points
4. Culture/CSR pages - Find values in action and social commitments
5. News/Blog pages - Identify current messaging themes

Read references/extraction-patterns.md for detailed page-type strategies, common URL patterns, and extraction techniques.

Step 2: Content Extraction

On each page, extract these content types:

• Explicit statements: Direct claims about vision, mission, values, positioning
• Implicit signals: Tone of voice, visual style, language choices
• Repeated themes: Messages that appear across multiple pages (core messaging)
• Proof points: Data, awards, testimonials, certifications

Key extraction techniques:

• Scan hero sections for primary messaging
• Check navigation labels for self-categorization
• Mine footers for taglines and certification badges
• Detect repeated phrases across pages for core themes
• Read visual cues (color, imagery, design density) for personality signals

Step 3: Framework Mapping

Organize all extracted content into the six-tier messaging house.

Read references/brand-messaging-house-framework.md for the complete framework definition, element descriptions, output formats, and special handling rules.

The six tiers are:

Step 4: Output

Produce a structured markdown report following this format:

# [Brand Name] 品牌信息屋

> **信息来源**: [Website URL]
> **提取日期**: [Current Date]
> **置信度**: [Overall confidence: High/Medium/Low based on info completeness]

---

## 1. 品牌核心 (Brand Essence)
- **愿景**: ...
- **使命**: ...
- **价值观**: ...
- **品牌理念**: ...

## 2. 品牌定位 (Brand Positioning)
- **目标受众**: ...
- **市场定位**: ...
- **差异化价值**: ...
- **竞争对标**: ...

## 3. 价值主张 (Value Proposition)
- **品牌承诺**: ...
- **核心价值主张**: ...
- **功能利益**: ...
- **情感利益**: ...

## 4. 品牌表达 (Brand Expression)
- **品牌口号**: ...
- **品牌个性**: ...
- **品牌语调**: ...
- **关键信息层级**: ...

## 5. 支撑证据 (Proof Points)
- **品牌故事**: ...
- **产品/服务支撑**: ...
- **数据与成果**: ...
- **背书与认证**: ...

## 6. 视觉与感官识别 (Visual Identity)
- **视觉风格**: ...
- **品牌色彩**: ...
- **图像风格**: ...
- **字体气质**: ...

---

## 附录

### 访问页面记录
| 页面 | URL | 提取到的关键信息 |
|------|-----|----------------|
| 首页 | ... | ... |
| 关于我们 | ... | ... |

### 未明确提及的信息
- [List elements searched for but not found, with pages checked]

### 推断说明
- [Annotate any items marked as inferred rather than explicitly stated]

Important Rules

1. Never fabricate information - Use N/A or 未明确提及 for missing elements
2. Preserve original language - Extract text in original language, provide Chinese translations for non-Chinese content
3. Annotate confidence - Mark [明确] for directly stated, [推断] for inferred, [推测] for speculative
4. Distinguish tiers - Corporate-level brand info takes priority over product-level messaging
5. Note gaps - Document what was searched but not found, which pages were checked