Dual-platform content strategy: Xiaohongshu (种草) × Pinterest (灵感). One input → two platform-optimized plans.
| Platform | Copy Language | Why |
|---|---|---|
| ---------- | -------------- | ----- |
| 小红书 | 中文 | 平台用户99%中文 |
| English | 主力市场英文 | |
| English / 中文 | 看目标受众 | |
| 抖音 | 中文 | 国内平台 |
| TikTok | English | 海外版 |
Skill本身:用户用中文问就中文答,用英文问就英文答。
内容输出:始终按目标平台的语言出,不管用户用什么语言问。
双语模式:当用户要求同时出多平台方案时,每个平台各用各的语言。
Check EXTEND.md (priority: project → user):
test -f .baoyu-skills/aura-content-strategist/EXTEND.md && echo "project"
test -f "${XDG_CONFIG_HOME:-$HOME/.config}/baoyu-skills/aura-content-strategist/EXTEND.md" && echo "xdg"
test -f "$HOME/.baoyu-skills/aura-content-strategist/EXTEND.md" && echo "user"
| Result | Action |
|---|---|
| -------- | -------- |
| Found | Load preferences → Step 1 |
| Not found | ⛔ Run first-time setup (references/config/first-time-setup.md) → Save EXTEND.md → Step 1 |
EXTEND.md supports: account handles, niche/vertical, target audience, brand colors, posting schedule, content language.
Schema: references/config/preferences-schema.md
Before any output, collect (ask if missing):
| Field | Required | Example |
|---|---|---|
| ------- | ---------- | --------- |
| Niche | ✓ | 美妆、家居、穿搭、美食、科技 |
| Topic/Product | ✓ | "平价面霜推荐" or specific product |
| Target Audience | ✓ | 学生党 / 打工人 / 宝妈 / 精致女孩 |
| Material Type | ✓ | 实拍 / AI生图 / 混合 |
| Monetization | ○ | 广告 / 带货 / 引流私域 / 纯涨粉 |
| Account Stage | ○ | 冷启动 / 有基础 / 已有爆款 |
Do NOT proceed to Step 2 without niche, topic, audience, and material type.
Identify 1-3 fatal weaknesses in the user's idea. Be specific, not generic.
Reference: references/frameworks/diagnosis-checklist.md
Common kills:
Generate both platform versions. Strictly follow output template.
Xiaohongshu: references/platforms/xiaohongshu.md
Pinterest: references/platforms/pinterest.md
Use references/templates/output-template.md for the exact format. Summary:
## 📸 Visual Plan
[Scene / Composition / Color / Cover text / AI prompt if needed]
## ✍️ Xiaohongshu Copy
[Title ≤20 chars / Body with emoji / Tags / Post time + reason]
## 📌 Pinterest Copy
[English title ≤100 chars / Description ≤500 chars with keywords / Board / Post time]
## 🎯 Operations
[First comment / Reply templates / Series plan / Anti-AI checklist]
Apply to every output. Reference: references/frameworks/anti-ai-playbook.md
Four dimensions:
Before delivering, verify:
| Content Signal | XHS Style | Pinterest Style | Strategy |
|---|---|---|---|
| --- | --- | --- | --- |
| Beauty, fashion, cute | 少女风/甜系 | Soft aesthetic, flat lay | Emotional storytelling |
| Knowledge, tools, tips | 干货卡片 | Clean infographic | Information-dense |
| Food, lifestyle | 氛围感/暖系 | Lifestyle photography | Visual-first |
| Warning, avoid mistakes | 避坑/高对比 | Bold typography | Pain-point hook |
| Comparison, review | 对比测评 | Side-by-side | Data-driven |
Platforms (hard rules per platform):
platforms/xiaohongshu.md - Algorithm, specs, best practicesplatforms/pinterest.md - SEO, specs, best practicesFrameworks (strategic tools):
frameworks/diagnosis-checklist.md - Common content failure patternsframeworks/anti-ai-playbook.md - Anti-detection techniquesframeworks/hook-formulas.md - Title/hook engineering patternsTemplates (output format):
templates/output-template.md - Strict output structureConfig (user preferences):
config/first-time-setup.md - Onboarding questionsconfig/preferences-schema.md - EXTEND.md schema共 1 个版本