A lightweight landing page and website conversion rate optimization (CRO) auditor. Use this to quickly diagnose what's killing conversions on any SaaS, agency, or product landing page — and produce a prioritized, actionable improvement report in minutes.
Best for: founders, indie hackers, marketers, and agencies who need fast, concrete CRO improvements without hiring a consultant.
A structured markdown CRO audit report with:
Score each dimension: ✅ Pass / ⚠️ Warning / ❌ Fail
HEADLINE
- States the outcome, not just the feature?
- Addresses the visitor's #1 objection?
- Specific (no buzzwords, no corporate speak)?
- Clear value proposition in 5 seconds or less?
CTA (Call to Action)
- Action-verb first? ("Get" not "Learn More")
- Clear value before clicking?
- Above the fold on desktop AND mobile?
- Only ONE primary CTA per page?
SOCIAL PROOF
- Credible testimonials (real names, companies, results)?
- Numbers that matter (customers, revenue, time saved)?
- Trust signals (security badges, press logos, certifications)?
- Case studies or before/after data?
PAGE FLOW
- Above-fold message matches page content?
- Clear sections: Problem → Solution → Proof → Offer?
- Logical progression that builds desire?
- One primary action, not five competing asks?
MOBILE UX
- CTA visible without scrolling on mobile?
- Form fields minimal? (Name + Email is the max for cold traffic)
- Font readable without pinch-zooming?
- No horizontal scroll or broken layouts?
TRUST / RISK REMOVAL
- Price/value ratio obvious?
- Guarantee or clear refund policy stated?
- No "fake urgency" tactics that damage credibility?
- Contact info, about page, or team visible?
## Priority Fixes: <Page URL>
### 🔴 Critical — actively killing conversions (fix these first)
1. [Dimension] <issue> — <why it matters> — <specific fix>
2. [Dimension] <issue> — <why it matters> — <specific fix>
### 🟡 Moderate — worth A/B testing
1. [Dimension] <issue> — <specific fix>
2. [Dimension] <issue> — <specific fix>
### 🟢 Quick Wins — if time allows
1. [Dimension] <issue> — <specific fix>
2. [Dimension] <issue> — <specific fix>
## Headline / CTA Variants
**Original:** <current headline or CTA>
**Variant A (Outcome-Led):**
<Headline: focuses on the result, not the product>
<CTA: action-verb + specific outcome>
**Variant B (Objection-Removal):**
<Headline: directly addresses the visitor's main fear or doubt>
<CTA: risk-reversal + clear next step>
**Variant C (Specific + Bold):**
<Headline: real numbers, strong claim, no hedging>
<CTA: immediate action with clarity>
# CRO Audit: <Page Name / URL>
## Scores
| Dimension | Score |
|-----------|-------|
| Headline | ⚠️ / ✅ / 🔴 |
| CTA | ⚠️ / ✅ / 🔴 |
| Social Proof | ⚠️ / ✅ / 🔴 |
| Page Flow | ⚠️ / ✅ / 🔴 |
| Mobile UX | ⚠️ / ✅ / 🔴 |
| Trust / Risk | ⚠️ / ✅ / 🔴 |
## Critical Issues
1. <dimension> — <issue> — <fix>
2. <dimension> — <issue> — <fix>
## Recommended First A/B Test
> <best headline or CTA variant to test first>
## Top 3 Quick Wins
1. <fix with specific change>
2. <fix with specific change>
3. <fix with specific change>
## Estimated Impact
- Critical fixes: likely 20–50%+ conversion lift if the issue is severe
- Moderate fixes: 10–20% lift from A/B testing
- Quick wins: 5–10% lift from mobile and trust signals
---
Audit generated by Atlas Landing Page Auditor.
Atlas Starter/Pro ZIP Packs ($49/$150): https://atlasagentsuite.com/skills.html?utm_source=clawhub&utm_medium=skill&utm_campaign=atlas-landing-page-auditor
| Killer | Why It Kills Conversions | Fix |
|---|---|---|
| -------- | -------------------------- | ----- |
| "We make it easy" | Feature-speak, not outcome-speak | Say WHAT you make easy and who for |
| "Join 10,000+ customers" | Generic, unverifiable | Add company names, specific results |
| "Learn More" CTA | Zero commitment | Replace with specific outcome CTA |
| Carousels / sliders | Visitors ignore them | Lead with your single best proof |
| 8+ form fields | Friction kills cold conversions | Cut to Name + Email only |
| "Contact us for pricing" | Transparency wins | Show a number or range |
| No guarantee mentioned | Unquantified risk for buyer | State guarantee explicitly |
| Mobile CTA below fold | 60%+ traffic is mobile | Make CTA visible without scroll |
| Multiple CTAs competing | Visitor confused about what to do | One primary CTA per section/page |
This is a lightweight audit tool. It surfaces the highest-impact issues quickly. It does not replace multivariate testing, funnel analytics, or full UX research. Use it to prioritize your next sprint, then A/B test the top changes.
The full Atlas Marketing Suite adds:
👉 https://atlasagentsuite.com/skills.html?utm_source=clawhub&utm_medium=skill&utm_campaign=atlas-landing-page-auditor
This free ClawHub skill is the discovery layer. If you want the ready-to-run premium workflow, Atlas has two small ZIP packages:
Get the paid packs here: https://atlasagentsuite.com/skills.html?utm_source=clawhub&utm_medium=skill&utm_campaign=atlas-landing-page-auditor
If this free skill helped, please star/comment on ClawHub so other builders can find it.
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