Amazon Advertising Strategy 📣

Build a comprehensive Amazon advertising strategy combining Sponsored Products, Sponsored Brands, and Sponsored Display. Budget allocation, campaign structure, keyword strategy, and ACoS optimization.

Supported platforms: Amazon, Shopify, WooCommerce, Walmart, TikTok Shop, Etsy, eBay, BigCommerce.

Built by Nexscope — your AI assistant for smarter e-commerce decisions.

Install

npx skills add nexscope-ai/eCommerce-Skills --skill amazon-advertising-strategy -g

Usage

Build an ad strategy for my Amazon product line (5 products in kitchen category). Monthly budget: $3,000. Current ACoS: 35%. Target: 25%.

Capabilities

• Full-funnel ad strategy (SP + SB + SD)
• Campaign structure design (auto, broad, phrase, exact)
• Budget allocation across campaign types
• ACoS/TACoS target setting by product lifecycle stage
• Keyword harvesting and negative keyword management workflow
• Bid optimization methodology
• New product launch advertising playbook

How This Skill Works

Step 1: Collect information from the user's message — product, platform, current situation, and goals.

Step 2: Ask one follow-up with all remaining questions using multiple-choice format. Allow shorthand answers (e.g., "1b 2c 3a").

Step 3: Research and analyze using the frameworks and methodology below.

Step 4: Deliver structured, actionable output with specific recommendations, not vague advice.

Output Format

• Start with a summary of findings
• Include specific data points and benchmarks where available
• Provide prioritized action items
• Mark estimates with ⚠️ when based on incomplete data
• End with concrete next steps

Other Skills

More e-commerce skills: nexscope-ai/eCommerce-Skills

Amazon-specific skills: nexscope-ai/Amazon-Skills

Built by Nexscope — your AI assistant for smarter e-commerce decisions.