Unit Economics Analyzer

Break down your business to the numbers that actually matter. This skill calculates and benchmarks your unit economics — CAC, LTV, payback period, contribution margin — so you know exactly which customers make you money and which ones burn it.

What It Does

When activated, the agent will:

1. Calculate Core Metrics
• Customer Acquisition Cost (CAC) — fully loaded (ads + sales salaries + tools + overhead)
• Lifetime Value (LTV) — using both simple and DCF methods
• LTV:CAC Ratio — the single number investors care about most
• CAC Payback Period — months to recover acquisition spend
• Contribution Margin — per unit and per customer

1. Benchmark Against Industry

| Metric | Healthy SaaS | Marketplace | E-commerce | Services |

|--------|-------------|-------------|------------|----------|

| LTV:CAC | 3:1 – 5:1 | 2:1 – 4:1 | 1.5:1 – 3:1 | 4:1 – 8:1 |

| CAC Payback | 12-18 mo | 6-12 mo | 1-3 mo | 3-6 mo |

| Gross Margin | 70-85% | 40-65% | 30-50% | 50-70% |

| Net Revenue Retention | 110-130% | 100-115% | 80-100% | 90-110% |

1. Segment Analysis
• Break unit economics by customer segment, channel, plan tier, geography
• Identify which segments are profitable and which are subsidized
• Flag "toxic" segments where CAC > LTV

1. Cohort Decay Modeling
• Month-over-month retention curves by acquisition cohort
• Revenue decay rate and true LTV (not the optimistic version)
• Churn-adjusted LTV using: LTV = ARPU × Gross Margin / Monthly Churn Rate

1. Scenario Planning
• What happens to payback if CAC increases 20%?
• Impact of 5% churn reduction on LTV
• Break-even analysis: minimum retention rate for profitability
• Pricing sensitivity: how price changes flow through to unit economics

How to Use

Tell the agent:

• "Analyze my unit economics" — walks through full calculation
• "My CAC is $X and monthly churn is Y%" — gets specific benchmarks
• "Compare my SaaS unit economics to benchmarks" — industry comparison
• "Model what happens if we cut churn by 3%" — scenario analysis
• "Break down unit economics by customer segment" — segmentation

Required Inputs

Provide what you have (the agent will estimate what's missing):

Revenue side:

• Average Revenue Per User (ARPU) — monthly or annual
• Gross margin percentage
• Monthly or annual churn rate
• Expansion revenue rate (upsells, cross-sells)

Cost side:

• Total sales & marketing spend (monthly/quarterly)
• New customers acquired in same period
• Customer success/support costs per account
• Onboarding costs per customer

Formulas Reference

CAC = Total Sales & Marketing Spend / New Customers Acquired

LTV (Simple) = ARPU × Gross Margin% / Monthly Churn Rate

LTV (DCF) = Σ (Monthly Revenue × Gross Margin%) / (1 + Discount Rate)^month

LTV:CAC Ratio = LTV / CAC  [Target: >3:1]

Payback Period = CAC / (ARPU × Gross Margin%)  [months]

Contribution Margin = (Revenue - Variable Costs) / Revenue

Magic Number = Net New ARR / Prior Quarter S&M Spend  [Target: >0.75]

Burn Multiple = Net Burn / Net New ARR  [Target: <2x]

Red Flags Dashboard

Output Format

The agent produces:

• Executive Summary — 3-line verdict on business health
• Metrics Table — all calculated values with industry benchmarks
• Segment Breakdown — if data provided, per-segment P&L
• Scenario Matrix — sensitivity analysis on key variables
• Action Items — prioritized list of improvements with expected impact

Get the Full Context

This skill gives you the framework. For industry-specific unit economics benchmarks, valuation context, and implementation playbooks:

→ AI Agent Context Packs — $47 per industry. SaaS, Fintech, Healthcare, E-commerce, and 6 more.

→ AI Revenue Leak Calculator — Free. Find where your business is losing money.

→ Agent Setup Wizard — Free. Configure your AI agent in 5 minutes.

Bundles:

• Pick 3 Packs — $97 (save $44)
• All 10 Packs — $197 (save $273)
• Everything Bundle — $247 (all packs + playbook + setup)