AEO Analytics (Free)

> Source: github.com/psyduckler/aeo-skills

> Part of: AEO Skills Suite — Prompt Research → Content → Analytics

Track whether AI assistants mention and cite your brand — and how that changes over time.

Requirements

• Primary: Gemini API key (free from aistudio.google.com) — enables grounding with source data
• Fallback: web_search only — weaker signal but zero API keys needed
• web_fetch — optional, for deeper analysis of cited pages

Input

• Domain (required) — the brand's website (e.g., tabiji.ai)
• Brand names (required) — names to search for in responses (e.g., ["tabiji", "tabiji.ai"])
• Prompts (required for first scan) — list of target prompts to track. Can come from aeo-prompt-research-free output.
• Data file path (optional) — where to store scan history. Default: aeo-analytics/.json

Commands

The skill supports three commands:

scan — Run a new visibility scan

Execute all tracked prompts against the AI model and record results.

report — Generate a visibility report

Analyze accumulated scan data and produce a formatted report.

add-prompts / remove-prompts — Manage tracked prompts

Add or remove prompts from the tracking list.

Scan Workflow

Step 1: Load or Initialize Data

Check if a data file exists for this domain. If yes, load it. If no, create a new one.

See references/data-schema.md for the full JSON schema.

Step 2: Run Prompts

For each tracked prompt:

Method A — Gemini API with grounding (preferred):

See references/gemini-grounding.md for API details.

1. Send prompt to Gemini API with googleSearch tool enabled
2. From the response, extract:
• Response text — the AI's answer
• Grounding chunks — the web sources cited (URLs + titles)
• Web search queries — what the AI searched for

1. Analyze the response:
• Mentioned? — Search response text for brand names (case-insensitive, word-boundary match)
• Mention excerpt — Extract the sentence(s) containing the brand name
• Cited? — Check if brand's domain appears in any grounding chunk URI
• Cited URLs — List the specific brand URLs cited
• Sentiment — Classify the mention context as positive/neutral/negative
• Competitors — Extract other brand names and domains from response + citations

Method B — Web search fallback (if no Gemini API key):

1. web_search the exact prompt text
2. Check if brand's domain appears in search results
3. Record as "web-proxy" method (less direct than grounding)

Step 3: Save Results

Append the scan results to the data file. Never overwrite previous scans — history is the whole point.

Step 4: Quick Summary

After scanning, output a brief summary:

• Prompts scanned
• Current mention rate and citation rate
• Change vs. last scan (if applicable)
• Any notable changes (new mentions, lost citations)

Report Workflow

Per-Prompt Detail

For each tracked prompt, show:

1. "[prompt text]"
   Scans: [total] (since [first scan date])
   Mentioned: [count]/[total] ([%]) — [trend arrow] [trend description]
   Cited: [count]/[total] ([%])
   Latest: [✅/❌ Mentioned] + [✅/❌ Cited]
   Sentiment: [positive/neutral/negative]
   Competitors mentioned: [list]

If mentioned in latest scan, include the mention excerpt.

If not mentioned, note which sources were cited instead and rate the opportunity (HIGH/MEDIUM/LOW).

Summary Section

VISIBILITY SCORE
  Brand mentioned: [X]/[total] prompts ([%]) in latest scan
  Brand cited: [X]/[total] prompts ([%]) in latest scan

TRENDS (last [N] days, [N] scans)
  Mention rate: [%] → [trend]
  Citation rate: [%] → [trend]
  Most improved: [prompt] ([old rate] → [new rate])
  Most volatile: [prompt] (mentioned [X]/[N] scans)
  Consistently absent: [list of prompts never mentioned]

COMPETITOR SHARE OF VOICE
  [Competitor 1] — mentioned in [X]/[total] prompts
  [Competitor 2] — mentioned in [X]/[total] prompts
  [Brand] — mentioned in [X]/[total] prompts

NEXT ACTIONS
  → [Prioritized recommendations based on gaps and trends]

Recommendations Logic

• High opportunity: Prompt has 0% mention rate + no strong owner in citations → create content
• Close to winning: Prompt has mentions but no citations → refresh content for citation-worthiness
• Volatile: Mention rate between 20-60% → content exists but needs strengthening
• Won: Mention rate >80% + citation rate >50% → maintain, monitor for decay

Data Management

• Data file location: aeo-analytics/.json
• Schema: see references/data-schema.md
• Each scan appends to the scans array — never delete history
• Prompts can be added/removed without affecting historical data
• When adding new prompts, they start with 0 scans (no backfill)

Tips

• Run scans at consistent intervals (weekly or biweekly) for meaningful trend data
• After publishing new AEO content, wait 2-4 weeks for indexing before expecting changes
• Gemini's grounding results can vary run-to-run — that's normal. Aggregate data over multiple scans is more reliable than any single result
• Track 10-20 prompts max for a focused view. Too many dilutes the signal
• This skill completes the AEO loop: Research (aeo-prompt-research-free) → Create/Refresh (aeo-content-free) → Measure (this skill) → repeat