澳大利亚奢侈品牌 ZIMMERMANN 上海前滩太古里精品店迎来焕新启幕，规模升级、意境新生，以开阔灵动的视觉笔触续写品牌美学新章。ZIMMERMANN’s Shanghai TLQ boutique has relocated within Qiantan Taikooli, expanding into a larger site and introducing a fresh expression of the brand world.
“我们十分欣喜能够拓展门店格局，为上海前滩太古里带来焕然一新、独具一格的ZIMMERMANN概念空间，既延续品牌风格内核，亦自成一方雅致天地。丰盈装饰肌理、甄选艺术藏品，以及来自世界各地的复古家具融会于此，共同构筑出极具沉浸感的美学之境。”创意总监兼联合创始人Nicky Zimmermann表示。“We are so excited by the opportunity to expand our boutique and bring a whole new and unique ZIMMERMANN concept to Qiantan Taikooli. The brief was to create a space that was globally unique while still staying true to our design aesthetic. The atmosphere of the new boutique is incredibly immersive, shaped by texture, a wonderful edit of art, and vintage furniture sourced around the world.” -- Nicky Zimmermann, Creative Director & Co-Founder.
此次门店设计由品牌长期合作伙伴McQualter工作室倾力呈现，在原有精品店的概念基础上，以更富层次的材质肌理，塑造出鲜明而立体的空间气质。深邃的临街橱窗将自然光引入店铺前厅，步入其间，暖意扑面而来。Designed by long-term collaborators Studio McQualter, the boutique evolves the original Shanghai concept by enriching its materiality and layered identity. Natural light is drawn into the front of the space through deep storefront windows, creating warmth upon entry.
印花水磨石地坪铺陈整体优雅基调，空间随色彩流转，徐徐展开。主零售区以明快色调勾勒轮廓，继而过渡至更为私密的沉静氛围，引人从容驻足、慢品衣装。复古灯饰为空间注入独特个性与深邃意蕴，更以一盏1970年代标志性的Pistillo吊灯，于细节处精妙点睛。A patterned terrazzo floor grounds the interior as the space unfolds through shifts in colour. A bright palette defines the main retail space, gradually giving way to more intimate, moodier environments that invite a slower pace. Vintage lighting adds depth and character to each room, including an iconic 1970s Pistillo lamp.
艺术藏品亦为店铺注入雅致韵味。澳大利亚原住民艺术家Clifford Thompson与画家James Drinkwater的作品比邻而呈，悉心甄选的典藏海报点缀其间，移步异景，营造出处处可寻的探索意趣。Art is integral to the design, with works by Australian Indigenous artist Clifford Thompson shown alongside pieces by James Drinkwater and a curated selection of vintage posters, creating moments of discovery throughout.
精品店中央的休息区温馨而宁静——一盏意大利Murano玻璃制枝形吊灯之下，Saratoga沙发与1970年代扶手套椅相对陈列，为宾客构筑出一方悠然驻足的闲适角落。At its centre, an inviting lounge anchors the space – an Italian Murano glass chandelier set above a Saratoga sofa and a pair of 1970s tubular armchairs offers a moment of pause.
